02.09.2010

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ITB Berlin
THE WORLD'S LEADING TRAVEL TRADE SHOW®
Lieu
Berlin, Allemagne
Messegelände
date
10.03.2010 - 14.03.2010
09.03.2011 - 13.03.2011
07.03.2012 - 11.03.2012
roulement
annuel
année de mise en place
1966
organisateur
Messe Berlin GmbH
Messedamm 22
14055 Berlin
Fon: +49-30-3038-0 · Fax: +49-30-3038-2325
central@messe-berlin.de
www.messe-berlin.de

équipe chargée du projet 
Fon: 030-3038-2121
Fax: 030-3038-2113
itb@messe-berlin.de
www.itb-berlin.de
banque de données
disponible sur l'Internet / par le site internet de la manifestation
secteur principal
Tourisme (secteur 82)
offre principale
tourisme, voyages, offices du tourisme, voyagistes, fédérations touristiques internationales, technique d'agences de voyage, techniques de l'information, technique communale, prestations de services, centres de congrès
horaires d'ouverture/accès
trade and private visitors: chaque jour 10:00-18:00 heure vente directe: oui
prix d'entrée carte une journée EUR 14,00, carte permanente EUR 46,00
loyer des stands
sous halls (stand en serie) EUR 159,00/m2, terrain à ciel ouvert EUR 39,75/m2
hotel service
Fon: 01805-477000
Fax: 018055-2077666
office@hrs.de
www.hrs.de
Fon: 01805-324000
Fax: 01805-549675
smartfairs@sam-hh.de
www.smartfairs.de
données statistiques
 
3/2008
3/2009
3/2010
contrôle

provisoirement
superficie (m²)
surface brute
160 800
154 400
152 000
surface nette
92 383
89 153
89 227
  surface facturée
92 383
89 153
89 227
    sous halls
91 916
88 823
89 052
      national
30 837
29 424
28 698
      étranger
61 079
59 399
60 354
    terrain à ciel ouvert
467
330
175
      national
317
330
175
      étranger
150
 
exposants
  exposants disposant de leur propre stand
7 595
7 277
7 233
    national
1 640
1 704
1 566
    étranger
5 955
5 573
5 667
  autres entreprises représentées
4 984
4 454
3 597
    national
989
589
995
    étranger
3 995
3 865
2 602
visiteurs
total (tickets vendus)
149 776
135 672
131 131
  national
115 028*
104 739*
  étranger
34 748*
30 933*
* = calculé d'après enquète représentative

Visitor Structure Analysis 2009
visiteurs (totale)
135 672
Basic Data Trade Visitors 2009
proportion of trade visitors
62 %
region of residence
%
up to 50 km
21
more than 50 km up to 100 km
2
more than 100 km up to 300 km
13
over 300 km
64
absence de données
0
national total
66
dont
Baden-Württemberg
5
Bavaria
12
Berlin
27
Brandenburg
8
Bremen
2
Hamburg
3
Hesse
6
Mecklenburg-West Pommerania
3
Lower Saxony
7
North Rhine-Westphalia
12
Rhineland-Palatinate
3
Saarland
1
Saxony
4
Saxony-Anhalt
3
Schleswig-Holstein
2
Thuringia
2
foreign (total)
34
dont
EU
68
Rest of Europe
12
Africa
5
North America
2
South and Central America
3
Middle East
4
South-, East-, Central Asia
5
Australia
-
The countries with the highest visitor shares
%
Poland
15
Austria
12
Spain
7
Switzerland
5
Italy
5
position in the company
%
Entrepreneur, partner, self-employed
19
Managing director, board member, head of an authority etc.
9
Senior department head, other employee with managerial responsibility
4
Department head, group head
13
Other salaried staff/public service
15
Skilled worker
3
Lecturer, teacher, scientific assistant
3
Trainee
6
Other position
3
Student
23
Other not gainfully employed
2
frequency of visits to trade fair
%
2008
37
2007
30
2006
27
Earlier events
22
First visit
44
2005
20
Basic Data Private Visitors 2009
proportion of private visitors
38 %
region of residence
%
up to 50 km
72
more than 50 km up to 100 km
4
more than 100 km up to 300 km
9
over 300 km
16
absence de données
0
national total
96
dont
Baden-Württemberg
1
Bavaria
2
Berlin
62
Brandenburg
18
Bremen
1
Hamburg
-
Hesse
1
Mecklenburg-West Pommerania
1
Lower Saxony
3
North Rhine-Westphalia
3
Rhineland-Palatinate
1
Saarland
-
Saxony
3
Saxony-Anhalt
2
Schleswig-Holstein
1
Thuringia
1
foreign (total)
4
dont
EU
68
Other
32
Das Land mit dem höchsten Besucheranteil
%
Poland
41
position in the company
%
Entrepreneur, partner, self-employed
9
Managing director, board member, head of an authority etc.
1
Senior department head, other employee with managerial responsibility
1
Department head, group head
7
Other salaried staff/public service
32
Skilled worker
6
Lecturer, teacher, scientific assistant
4
Trainee
3
Other position
3
Student
11
Other not gainfully employed
2
Housewife/man
2
Old-age pensioner
20
frequency of visits to trade fair
%
2008
32
2007
34
2006
27
Earlier events
26
First visit
36
2005
22
Basic Data all Visitors 2009
region of residence
%
up to 50 km
40
more than 50 km up to 100 km
3
more than 100 km up to 300 km
11
over 300 km
46
absence de données
0
national total
77
dont
Baden-Württemberg
3
Bavaria
7
Berlin
43
Brandenburg
13
Bremen
1
Hamburg
2
Hesse
4
Mecklenburg-West Pommerania
2
Lower Saxony
5
North Rhine-Westphalia
8
Rhineland-Palatinate
2
Saarland
1
Saxony
4
Saxony-Anhalt
2
Schleswig-Holstein
2
Thuringia
2
foreign (total)
23
dont
EU
68
Rest of Europe
12
Africa
5
North America
2
South and Central America
3
Middle East
4
South-, East-, Central Asia
5
Australia
-
The countries with the highest visitor shares
%
Poland
16
Austria
12
Spain
7
Switzerland
5
position in the company
%
Entrepreneur, partner, self-employed
15
Managing director, board member, head of an authority etc.
6
Senior department head, other employee with managerial responsibility
3
Department head, group head
11
Other salaried staff/public service
21
Skilled worker
4
Lecturer, teacher, scientific assistant
3
Trainee
5
Other position
3
Student
19
Other not gainfully employed
2
Housewife/man
1
Old-age pensioner
8
frequency of visits to trade fair
%
2008
35
2007
31
2006
27
Earlier events
23
First visit
41
2005
21
Additional Data Trade Visitors 2009
economic sector
%
Tourism organizations
6
Tour operator
17
Travel agency
12
Trade fair organizer/conference and congress organizer
1
Hotel company
10
Business travel
3
Transport carriers (bus, train, ship and air companies)
3
Travel technology, information and reservation systems
2
PR/advertising/consultancy
6
Leisure centre/leisure park
2
Publishing houses/press
6
Research institute/educational institution
4
Tourism federations/associations
4
Vacation property
1
Other
12
Student
23
Other not gainfully employed
2
influence on purchasing/procurement decisions
%
decisively
23
collectively
24
in an advisory capacity/organization
15
non
14
Student
23
Other not gainfully employed
2
area of responsibility
%
Management
23
Research/development/design
5
Planning/work preparation
10
Manufacture/production
5
Production, quality control
3
Buying/procurement
9
Finance/accounting, controlling
4
Information, communication technology (EDP)
5
Administration/organization/personnel/social welfare/training
5
Marketing/sales/advertising/PR
26
Storage/material management/logistics/transport
1
Maintenance/repairs
2
Other area
15
Student
23
Other not gainfully employed
2
size of company/organization: number of employees
%
1 - 4
18
5 - 9
10
10 - 49
17
50 - 99
8
100 - 199
6
200 - 499
7
500 - 999
3
1 000 - 9 999
5
10 000 - and more
2
Student
23
Other not employed
2
length of stay
%
1. length of stay (days):
   one
44
   two
25
   three
21
   four
5
   five
5
2. average length of stay:
2,0 days
3. share of visitors on the event's days:
%
   1st day
48
   2nd day
57
   3rd day
50
   4th day
30
   5th day
19
Additional Data Private Visitors 2009
sex
%
male
49
female
51
accompanied by husband/wife/partner
0
age
%
up to 20 years
6
over 20 up to 30 years
19
over 30 up to 40 years
12
over 40 up to 50 years
23
over 50 up to 60 years
19
over 60 up to 70 years
15
over 70 years
6
net household income
%
up to 900 EUR
9
900 EUR up to 1500 EUR
15
1500 EUR up to 2000 EUR
15
2000 EUR up to 2600 EUR
14
2600 EUR up to 3600 EUR
14
3600 EUR up to 5000 EUR
8
5000 EUR and more
8
N/A
17
size of household
%
1 person
26
2 persons
45
3 persons
15
4 persons
11
5 persons and more
4
buying and ordering capacity
%
purchase or order made or intended at the exhibition
oui
0
non
0
maybe
0
absence de données
0
follow-up-business
%
intend to buy at later date
oui
43
non
21
maybe
37
absence de données
0
réalisation: Gelszus Messe- Marktforschung GmbH,