02.09.2010

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INTERNATIONALE HANDWERKSMESSE
Le Numéro Un des Salons pour l'Artisanat et les moyennes entreprises
Lieu
Munich, Allemagne
Neue Messe
date
03.03.2010 - 09.03.2010
16.03.2011 - 22.03.2011
roulement
annuel
année de mise en place
1949
organisateur
GHM Gesellschaft für
Handwerksmessen mbH
Willy-Brandt-Allee 1
81829 Munich
Fon: +49-89-94955-0 · Fax: +49-89-94955-239
info@ghm.de
www.ghm.de

équipe chargée du projet 
Fon: 089-94955-110
Fax: 089-94955-119
hieber@ghm.de
www.ihm.de
banque de données
disponible sur l'Internet / par le site internet de la manifestation
secteur principal
Équipements artisanaux (secteur 37), Articles à offrir, montres, bijoux, artisanat d'art, articles de fêtes (secteur 34)
offre principale
agencements intérieurs, technique de chauffage, technique d'aération, technique de l'environnement, artisanat d'art, prestations de services, arts décoratifs
horaires d'ouverture/accès
trade and private visitors: chaque jour 09:30-18:00 heure vente directe: oui
prix d'entrée carte une journée EUR 12,50
loyer des stands
sous halls (stand en serie) EUR 140,00/m2
hotel service
Fon: 069-9588-3616
Fax: 069-9588-1913
muenchen@tradefairs.com
www.messe-muenchen.tradefairs.com
données statistiques
 
2/2008
3/2009
3/2010
contrôle

provisoirement
superficie (m²)
surface brute
82 100
66 000
58 705
surface nette
40 938
37 408
30 702
  expositions spéciales
8 185
8 154
6 856
  surface facturée
32 753
29 254
23 846
    sous halls
32 753
29 254
23 846
      national
28 825
25 801
20 845
      étranger
3 928
3 453
3 001
exposants
  exposants disposant de leur propre stand
1 022
989
874
    national
823
822
718
    étranger
199
167
156
  autres entreprises représentées
 
5
6
    national
 
4
6
    étranger
 
1
visiteurs
total (tickets vendus)
142 028
145 220
146 062
  national
139 187*
140 428*
143 725*
  étranger
2 841*
4 792*
2 337*
* = calculé d'après enquète représentative

Visitor Structure Analysis 2008
visiteurs (totale)
142 028
Basic Data Trade Visitors 2008
proportion of trade visitors
46 %
region of residence
%
up to 50 km
39
more than 50 km up to 100 km
26
more than 100 km up to 300 km
27
over 300 km
8
absence de données
0
national total
97
dont
Baden-Württemberg
5
Bavaria
90
Berlin
1
Brandenburg
-
Bremen
-
Hamburg
-
Hesse
1
Mecklenburg-West Pommerania
-
Lower Saxony
1
North Rhine-Westphalia
1
Rhineland-Palatinate
1
Saarland
-
Saxony
-
Saxony-Anhalt
-
Schleswig-Holstein
-
Thuringia
-
foreign (total)
3
dont
EU
73
Rest of Europe
23
Other
4
Das Land mit dem höchsten Besucheranteil
%
Austria
35
position in the company
%
Entrepreneur, partner, self-employed
38
Managing director, board member, head of an authority etc.
4
Senior department head, other employee with managerial responsibility
1
Department head, group head
5
Other salaried staff/public service
8
Skilled worker
12
Lecturer, teacher, scientific assistant
2
Trainee
7
Other position
1
Foreman, master craftsman
10
Student
4
Other not gainfully employed
1
Old-age pensioner
6
Housewife/man
1
frequency of visits to trade fair
%
2007
61
2006
60
2005
58
Earlier events
57
First visit
18
Basic Data Private Visitors 2008
proportion of private visitors
54 %
region of residence
%
up to 50 km
66
more than 50 km up to 100 km
21
more than 100 km up to 300 km
11
over 300 km
2
absence de données
0
national total
99
dont
Baden-Württemberg
1
Bavaria
98
Berlin
-
Brandenburg
-
Bremen
-
Hamburg
-
Hesse
-
Mecklenburg-West Pommerania
-
Lower Saxony
-
North Rhine-Westphalia
1
Rhineland-Palatinate
-
Saarland
-
Saxony
-
Saxony-Anhalt
-
Schleswig-Holstein
-
Thuringia
-
foreign (total)
1
dont
EU
60
Other
40
position in the company
%
Entrepreneur, partner, self-employed
10
Managing director, board member, head of an authority etc.
2
Senior department head, other employee with managerial responsibility
1
Department head, group head
3
Other salaried staff/public service
35
Skilled worker
3
Lecturer, teacher, scientific assistant
1
Trainee
1
Other position
1
Foreman, master craftsman
1
Student
2
Other not gainfully employed
1
Housewife/man
6
Old-age pensioner
34
frequency of visits to trade fair
%
2007
39
2006
34
2005
30
Earlier events
39
First visit
22
Basic Data all Visitors 2008
region of residence
%
up to 50 km
52
more than 50 km up to 100 km
23
more than 100 km up to 300 km
19
over 300 km
6
absence de données
0
national total
98
dont
Baden-Württemberg
3
Bavaria
94
Berlin
1
Brandenburg
-
Bremen
-
Hamburg
-
Hesse
1
Mecklenburg-West Pommerania
-
Lower Saxony
-
North Rhine-Westphalia
1
Rhineland-Palatinate
1
Saarland
-
Saxony
-
Saxony-Anhalt
-
Schleswig-Holstein
-
Thuringia
-
foreign (total)
2
dont
EU
70
Rest of Europe
22
Other
8
Das Land mit dem höchsten Besucheranteil
%
Austria
34
position in the company
%
Entrepreneur, partner, self-employed
25
Managing director, board member, head of an authority etc.
3
Senior department head, other employee with managerial responsibility
1
Department head, group head
4
Other salaried staff/public service
21
Skilled worker
7
Lecturer, teacher, scientific assistant
2
Trainee
4
Other position
1
Foreman, master craftsman
6
Student
3
Other not gainfully employed
1
Housewife/man
3
Old-age pensioner
19
frequency of visits to trade fair
%
2007
51
2006
48
2005
45
Earlier events
48
First visit
20
Additional Data Trade Visitors 2008
economic sector
%
Skilled trades
60
Industry
9
Service sector
12
Retail and wholesale trade
1
Public authority
1
Polytechnics
1
Other
3
Student
4
Other not gainfully employed
8
influence on purchasing/procurement decisions
%
decisively
43
collectively
18
in an advisory capacity/organization
13
non
13
Student
4
Other not gainfully employed
8
area of responsibility
%
Management
18
Research/development/design
5
Planning/work preparation
10
Manufacture/production
20
Production, quality control
6
Buying/procurement
12
Finance/accounting, controlling
4
Information, communication technology (EDP)
2
Administration/organization/personnel/social welfare/training
11
Marketing/sales/advertising/PR
10
Storage/material management/logistics/transport
7
Maintenance/repairs
18
Other area
16
Layout and design
10
Student
4
Other not gainfully employed
8
size of company/organization: number of employees
%
1 - 4
35
5 - 9
10
10 - 49
18
50 - 99
5
100 - 199
6
200 - 499
4
500 - 999
2
1 000 - 9 999
4
10 000 - and more
3
Student
4
Other not employed
8
N/A
1
length of stay
%
1. length of stay (days):
   one
95
   two
4
   three
1
   four
-
   five
-
   six
-
   seven
-
2. average length of stay:
1,1 days
3. share of visitors on the event's days:
%
   1st day
11
   2nd day
16
   3rd day
19
   4th day
29
   5th day
19
   6th day
8
   7th day
5
Additional Data Private Visitors 2008
sex
%
male
50
female
50
accompanied by husband/wife/partner
0
age
%
up to 20 years
3
over 20 up to 30 years
8
over 30 up to 40 years
15
over 40 up to 50 years
22
over 50 up to 60 years
20
over 60 up to 70 years
28
over 70 years
5
net household income
%
up to 900 EUR
4
900 EUR up to 1500 EUR
9
1500 EUR up to 2000 EUR
14
2000 EUR up to 2600 EUR
17
2600 EUR up to 3600 EUR
16
3600 EUR up to 5000 EUR
13
5000 EUR and more
8
N/A
18
size of household
%
1 person
16
2 persons
48
3 persons
15
4 persons
13
5 persons and more
7
buying and ordering capacity
%
purchase or order made or intended at the exhibition
oui
50
non
15
maybe
35
absence de données
0
follow-up-business
%
intend to buy at later date
oui
19
non
21
maybe
60
absence de données
0
réalisation: TNS Infratest,