Set Objectives
The trade fair objectives should be coordinated within the scope of medium-term
corporate planning with the corporate and marketing objectives. Trade fairs as
multifunctional dialogue instruments make it possible to put the focus on
communication objectives. At the same time, it is necessary, however, to
formulate objectives so clearly that success can be measured (sales, number of
contacts, number of new customers acquired). You can find more information
about trade fair objectives here: TradeFairBenefitCheck
Trade fair participation
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Selection of trade fairs
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Budget
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Procedure and time schedule
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Selection of exhibits
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Registration and organizational registration
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Fair stand
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Stand personnel
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Public relations and communication
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Follow-up and motoring success
This is achieved by formulating objectives for four different areas:
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Communications
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Product design
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Pricing and terms
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Distribution
In the following points, the most important themes are named. You will find
detailed information in the "Successful Trade Fair Participation Made in
Germany" brochure and on the CD-ROM "Messe fit - Ready for Trade Fairs". [Downloads & Publications]
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