Select exhibits
The definition of the exhibition programme is carried out analogously to the marketing and trade fair aims.
The exhibition programme is derived from the answers to the following questions:
- Can the entire product range be shown or should selected, attractively illustrated problem solutions be presented?
- What is absolutely essential to show?
- What is new, improved, superior to the competition?
- What must be specially featured?
- Which product corresponds with the future need of the target group?
- Was the current trend taken into account (economically, technically?)
- Are the design, coloration, packing correct?
- Should special trade fair models be manufactured?
- What has to be explained on text panels, displays, videos? Can the products be practically demonstrated?
- Which auxiliary and operating materials are necessary for that (electricity, gas, compressed air)?
- How much space will be needed for it?
The list of the exhibits then determines the space requirements and the stand concept.
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