Trade fair stand
The trade fair stand as the company's business card should correspond in terms
of size and furnishing with the exhibited products and the importance of the
company. In the technical execution the stand must by perfect and correspond
with the standard of the competition. The focus is on the customer-friendly
presentation of the exhibits.
The trade fair stand should appeal to the eyes and ears and can also make an
emotional appeal to the visitors. A trade fair stand can:
- impress - without being ostentatious
- appear modest - without looking poor/miserly
- be inviting - without appearing obtrusive
- appear rational - but not derogatory
- put on a show - but without ballyhoo
|