Public relations
Advertising and public relations are an indispensable part of participation
planning. The approach to potential visitors must be planned just as
intensively as the stand concept.
Through public relations and advertising, the trade fair companies create a
broad resonance in the media and thus reach potential visitors. The organizer
can only advertise for the fair as a whole, however. Each individual exhibitor
must inform his respective target group about his stand and the range he is
exhibiting in advance of the event.
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