Trade Fair Benefit Check

Software for exhibitors, for planning, calculating and evaluating trade fair participation.

Basic question: what would it cost to reach the goals which trade fair participation can achieve by using other means (advertising, sales force)?
Goal: to quantify the benefits of trade fair participation and balance them against the costs
Three steps to achieving success at trade fairs: establishing goals, determining the budget and calculating the benefits

Publisher: AUMA, 2004. Available in four languages, free of charge: in German, English, French and Spanish. Contains instructional videos with an introduction on how to use the software. [continue]

Start

You can start the Trade Fair Benefit Check right now here.

Download

Windows: [download] (zip file: 1,200 kbytes)
Apple Mac: [download] (Stuffit file: 1,300 kbytes)

After downloading the file unpack the archive and start the application MNC_2.0.exe under Windows or MNC_2.0 on an Apple Mac

You can obtain the latest FlashPlayer version at http://www.adobe.com/uk/downloads/

Instructional videos

The instructional videos provide an introduction on how to use the MNC program and demonstrate efficient ways to use this tool for planning and evaluating trade fairs. [download]

Contact

Hendrik Hochheim
Phone ++49 (0)30 24 000-114
Fax ++49 (0)30 24 000-310
h.hochheim@auma.de

German trade fair industry: Significance, functions and outlook [continue]

Software for planning, calculating and evaluating trade fair participation