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German Exporters banking on domestic trade fairs
Pilot fairs in Germany boost exports by small and
medium-sized business
18.01.2005 For many German
exporters, international marketing already begins right on their own doorstep:
of those German exhibiting companies which export, around two-thirds (65,5 %)
regard international trade fairs in Germany as very important or important for
their foreign trade. That is one of the results of the AUMA_MesseTrend 2005, a
representative survey of 500 German exhibitors, 68% of them exporters. The
survey was conducted by TNS Emnid on behalf of AUMA – the Association of the
German Trade Fair Industry.
Of the companies with an export quota of more than 10%, more than
three-quarters (76 % ) believe that domestic trade fairs are relevant for
exports. Foreign trade fairs, in contrast, are relevant for only 54 % of the
exporting exhibitors; among companies with export quotas of over 10%, the
figure nevertheless is as high as 62%, however, that is still lower than the
figure for domestic trade fairs.
In particular, smaller companies with turnover of less than 50 mill. Euro rely
in their export activities primarily on the international trade fairs in
Germany: over two-thirds believe domestic trade fairs are relevant for
ex-ports, just under half believe foreign trade fairs are relevant.
Among companies with turnover of over 50 mill. Euro, in contrast,
three-quarters believe that foreign trade fairs are very important or important
for strengthening exports. However, at the same time, 60 % of this group also
see domestic trade fairs as being relevant for exports. Even relatively large
exporters, in other words, regard their domestic trade fair participations as a
major element in their export marketing.
Obviously the international pilot trade fairs in Germany make a substantial
contribution to the lasting export successes of German industry.
Press contact: Harald Koetter, phone: +49/30/24 000-140, fax: +49/30/24
000-340, email: h.koetter@auma.de
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Copyright © 2004 - AUMA_ Ausstellungs- und Messe-Ausschuss der Deutschen
Wirtschaft e.V.
Last
update: 1/2005