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represents the interests
of the trade fair industry on a national and international level in dealings
with parliament, ministries, authorities and other organizations.
informs exhibitors and visitors
about dates, product ranges, exhibitor and visitor figures of German and foreign
events by internet, printed media and individual information. As a complement
to this, it publishes specialist brochures for the preparation and staging of
trade fair participations.
supports the international marketing of the German organizers
A series of posters and advertisements, the "Messen made in Germany" folder and
a video film, provide information worldwide about the specific qualities of
German trade fairs and organizers. In addition, AUMA organizes and supports
seminars and presentations for opinion-makers, especially in countries outside
Europe.
conducts marketing pro trade fair
through the outdoor advertising campaign "Your success is only fair", through the AUMA_Trade Fair Benefits Check for the
determination of costs and benefits of trade fair participations and through
the CD-ROM "Messe fit" with tips for planning and conduct of trade fair
participations. The basis for marketing pro trade fair are, among others,
research projects on the position of the trade fair in the marketing mix.
maintains the Institute of the German Trade Fair Industry
The Institute of the German Trade Fair Industry houses information on all of AUMA’s activities with regard to research, professional training and advanced training. The institute provides a platform for knowledge transfer and an opportunity to exchange expert information within the industry. It awards research assignments and carries out surveys, among them an annual poll under the heading of "AUMA_MesseTrend" (AUMA – Trade Fair Trends). The German Trade Fair Library is also part of the institute.
provides access to specialist literature in the German Trade Fair Library
As part of the Institute of the German Trade Fair Industry, the German Trade Fair Library has a large stock of books, scientific works, newspaper articles, trade fair catalogues and publications which are now out of print. The library is open to students, PhD researchers and anyone whose professional interests are linked with trade fairs.
improves the transparency of the trade fair market
As a neutral clearing body, it is involved in balancing the various interests of
exhibitors, visitors and organizers with respect to the location, date or
product range of trade fairs. In addition, AUMA ensures clarity and truth in
relation to event descriptions.
is responsible for the management of FKM
The FKM - Society for the Voluntary Control of Trade Fair and Exhibition
Statistics - has developed uniform rules for the collection and publication of
exhibitor and visitor figures and for the conducting of visitor analyses with
the aim of ensuring the comparability of trade fair figures. Adherence to the
regulations is controlled by a company of public accountants.
coordinates the German participations at foreign fairs
AUMA, in close cooperation with the Federal Ministry of Economics and Technology and
also the Ministry of Food, Agriculture and Consumer Protection, prepares the
Foreign Trade Fair Participation Programme of Germany. Within the framework of this
programme, the Federal Government provides export platforms where German
companies can participate at foreign events, but also supports separate
presentations by German industry abroad. The interests of business and politics
in this sector are coordinated within the Working group for Foreign Trade Fair
Participation at AUMA, in which representatives of export-oriented associations
regularly meet the representatives of the Ministries.
AUMA's members are
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the central associations of German business (industry, trade, skilled trades
etc.),
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trade associations of the exhibiting and visiting industries who are interested
in trade fairs,
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the German trade fair and exhibition organizers as well as the companies
organizing foreign trade fair participations,
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associations of companies providing services for the trade fair industry, such
as stand construction, design and logistics,
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associations of the congress industry.
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