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07/02/2012
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Successful Participation in Trade Fairs


Part 1: Basics.

Successful Participation in Trade Fairs

  • Suggestions for planning and taking part in trade fairs. From choosing a trade fair to monitoring success.
  • Trade fairs among various marketing options: a comparison
  • Goals of trade fair participation: what are exhibitors’ goals at a trade fair?
  • Choosing a trade fair and selection criteria: which trade fair is right for the company?
  • Budget: more or less investment?
  • Organisation: timetable, suggestions, checklists, insurance, environmental considerations etc
  • Trade fair stand: large or small, and where should it be?
  • Advertising and press work
  • After the fair: monitoring success

Brochure with checklists. PDF file. Published in German and English, Berlin, January 2012, 104 pages.
[download pdf file]


PowerPoint presentation. 52 charts from the brochure entitled "Successful participation in Trade Fairs, Part 1: Basics". Published in German and English.   [download ppt file]

MyFairs - The Trade Fair Data Manager for Your iPhone MyFairs - The Trade Fair Data Manager for Your iPhone
K in Düsseldorf
German trade fair industry: Functions & outlook  [continue]
Software for planning, calculating and evaluating trade fair participation
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