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- Suggestions for planning and taking part in trade fairs. From choosing a trade fair to monitoring success.
- Trade fairs among various marketing options: a comparison
- Goals of trade fair participation: what are exhibitors’ goals at a trade fair?
- Choosing a trade fair and selection criteria: which trade fair is right for the company?
- Budget: more or less investment?
- Organisation: timetable, suggestions, checklists, insurance, environmental considerations etc
- Trade fair stand: large or small, and where should it be?
- Advertising and press work
- After the fair: monitoring success
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Brochure with checklists. PDF file. Published in German and English, Berlin, April 2008, 105 pages.
[download pdf file]
PowerPoint presentation. 52 charts from the brochure entitled "Successful participation in Trade Fairs, Part 1: Basics". Published in German and English.
[download ppt file]