AUMA Logo
AUMA
 
Home
Contact
Press
Downloads & Publications
04/02/2012
deutsch
français
español
 
 aktiv Trade fair database
 aktiv Germany
 aktiv Worldwide
 aktiv Addresses/Links
 aktiv Institute of the German Trade Fair Industry
 aktiv Trade Fair Library
 aktiv Key Figures
 aktiv Trade Fair Participation
 aktiv German Trade Fair Quality Abroad
 aktiv Trade Fair Benefit Check
 aktiv Marketing
 aktiv About us
 

Downloads & Publikationen


 back  print

Successful Participation in Trade Fairs


Part 1: Basics.

Successful Participation in Trade Fairs

  • Suggestions for planning and taking part in trade fairs. From choosing a trade fair to monitoring success.
  • Trade fairs among various marketing options: a comparison
  • Goals of trade fair participation: what are exhibitors’ goals at a trade fair?
  • Choosing a trade fair and selection criteria: which trade fair is right for the company?
  • Budget: more or less investment?
  • Organisation: timetable, suggestions, checklists, insurance, environmental considerations etc
  • Trade fair stand: large or small, and where should it be?
  • Advertising and press work
  • After the fair: monitoring success

Brochure with checklists. PDF file. Published in German and English, Berlin, April 2008, 105 pages.
[download pdf file]


PowerPoint presentation. 52 charts from the brochure entitled "Successful participation in Trade Fairs, Part 1: Basics". Published in German and English.   [download ppt file]

MyFairs - The Trade Fair Data Manager for Your iPhone MyFairs - The Trade Fair Data Manager for Your iPhone
K in Düsseldorf
German trade fair industry: Functions & outlook  [continue]
Software for planning, calculating and evaluating trade fair participation
Copyright AUMA e.V.