Preparing for a trade fair

Successful Participation in Trade Fairs
Part 1: Basics. Brochure and PowerPoint presentation
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CD ROM "Messe fit. Ready for Trade Fairs"
All aspects of trade fair participation on a CD-ROM for PCs.
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AUMA Trade Fair Benefit Check
Software for exhibitors, for planning, calculating and evaluating trade fair participation. With instructional videos.
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We audit trade fairs. Our services help you succeed.
Information brochure on the Society for Voluntary Control of Fair and Exhibition Statistics.
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Publications on AUMA and the trade fair industry

The trade fair industry: 2008 Review
An overview of German industry’s participation in trade fairs and the work carried out by AUMA as the association representing the trade fair industry, with 2008 statistics.  [continue]
2008 Review     [order]  [download]
2008 Statistics   [download, pdf 3 MB]   [download, ppt/zip 12 MB]

The trade fair industry: facts, overall role, outlook.
Statement by AUMA.  [continue]   [download]

Profile: AUMA - serving the trade fair industry
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Trade fairs made in Germany
A promotional film on trade fairs as a medium and the qualitative aspects of German trade fairs.
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AUMA_MesseTrend 2010
A survey of 500 German exhibitors examining their marketing and communications budgets over the next two years.
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An eco-friendly approach to trade fair participation.
Suggestions for an eco-friendly approach to planning for and taking part in trade fairs. 1994.
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Legal advice & definitions

• Cancellation Letter Expo Guide (pdf 40 KB)
• Template letter regarding Construct Data AG (pdf 30 KB)
• Information against pirate products at German trade fairs (pdf 72 KB)
• Visitor registration at German trade fairs (pdf 30 KB)