German trade fair industry

Economic significance | Structure | Functions | German trade fair competence | Outlook | German Trade Fair Quality Abroad (GTQ) |

Social functions

Transfer of knowledge

Trade fairs and congresses have always been platforms for the exchange of knowledge. Knowledge means information that is processed, refined and placed in the right context. In today’s knowledge-based society information has become a decisive resource. The production, selection, filtration and channelling of information is thus becoming one of the most important tasks in a national economy. For this reason trade fair-accompanying congresses and congress-accompanying trade fairs are increasingly frequently regarded and made use of as an attractive form of knowledge transfer with a rapid response.

Contacts between business and politics

Trade fairs reinforce the interest of the political institutions for a sector of industry. They offer a platform for the dialogue between representatives of companies and associations, on the one hand, and the representatives of government and parliament, on the other, on sec-tor-relevant questions of finance, economic and social policy. At the same time, the trade fair city is a focus of attention for political decision-makers from home and abroad.

International understanding

At trade fairs the international community of a sector meets. The interest in a joint sector marketing as well as in international contacts and cooperations overcomes political and geographical borders. In the direct exchange at close quarters, new ideas can be conveyed and national as well as cultural characteristics effectively communicated in the sense of multinational understanding. The intensification of trade flows associated with trade fairs not only has the obvious economic effects, but also an equally important positive influence on peaceful coexistence and friendliness of the various nations. Trade fairs are media of the personal border-crossing dialogue and, in this spirit, can also be described as "Marketplaces of international understanding".

MyFairs - The Trade Fair Data Manager for Your iPhone

German trade fair industry: Functions & outlook [continue]

Software for planning, calculating and evaluating trade fair participation