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AUMA Annual Press Conference      The international trade fairs in Germany recorded outstanding results in 2008: Compared with events held in previous years, rented stand space and visitor attendance rose by around 4 % respectively. The indications are that in the early months of 2009 exhibitor participation, at around 3 % less, remained more or less stable, said Hans-Joachim Boekstegers, Chairman of AUMA.    [continue]  
 
New Portrait just published      The AUMA Portrait 2009 "Serving the Trade Fair Industry", contains information on AUMA's responsibilities, its organisation and members. Just published in German and English.    [download]  
 
German trade fairs boost exports      70 % of German companies who take part in trade fairs and who export their goods consider international trade fairs in Germany to be important or very important for improving business abroad.    [continue]  
 
German Exhibitors focus on a wide range of marketing instruments      German companies who exhibit at business-to-business-events augment their marketing efforts with a wide range of other instruments. 83 % additionally focus on direct mail, 76 % also advertise in trade magazines, and 75 % employ a sales force or company representatives.    [continue]  
 

Brochure Trade fairs made in Germany - Chinese version Trade fairs made in Germany   Information and statistics on national and international German trade fairs are available in the brochure "Trade fairs made in Germany 2009/2010".
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German Trade Fair Quality Abroad German Trade Fair Quality Abroad   German trade fair organisers which are AUMA members hold around 220 events abroad in emerging markets and remote regions of the world annually.
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German trade fair industry: Facts, functions, perspectives
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Can trade fairs be calculated? [continue]
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