Home
Contact
Press
Downloads & Publications
21/05/2012
deutsch
français
español
Trade fair database
Germany
Worldwide
Addresses/Links
Institute of the German Trade Fair Industry
Trade Fair Library
Key Figures
International Trade Fairs
Regional Events
Activities abroad
Messe Trend 2012
Trade Fair Participation
German Trade Fair Quality Abroad
Key Figures
Trade Fair Benefit Check
Marketing
About us
Exhibition hall capacity in Germany remains nearly constant
At present, the exhibition hall capacity at German exhibition venues organising international events is 2,751,135 m², an increase of 0.5 % over last year.
[continue]
Trade fairs the main form of B2B communication
German companies who exhibit at trade visitor oriented shows improve their marketing with a wide range of other instruments: in addition to operating their own websites (98%) companies focus mainly on direct mailing (89%) and advertising in trade magazines (76%).
[continue]
Slight growth this year
German trade fair organisers are planning to hold 160 international trade fairs at home in 2012. Following a significant recovery in 2011 AUMA expects exhibitor and visitor attendance to once again exceed the figures for the corresponding previous events.
[continue]
More investments in trade fairs
Despite growing uncertainty as regards the economic future many German exhibitors plan to increase their trade fair budgets in 2012/2013. This was underlined by Hans-Joachim Boekstegers, AUMA Chairman, at the association’s autumn press conference on 14 December 2011 in Frankfurt.
[continue]
German organisers plan to hold 275 trade fairs abroad
The new published AUMA brochure "German Trade Fair Quality Abroad 2012" provides an overview of 275 trade fairs in 37 countries next year organised by members of AUMA.
[continue]
MyFairs - The Trade Fair Data Manager for Your iPhone
German trade fair industry:
Functions & outlook
[continue]
Copyright AUMA e.V.
