Exhibiting at trade fairs in Germany
Ten steps to successful participation in trade fairs
Everyone talks about the “right response”, but nobody has the right one, and certainly not in the way that it is needed. That is no surprise. There are so many communication instruments that it is increasingly difficult to choose the right one, particularly when one needs to get in touch with decision-makers, attract their attention, and interest them in buying one’s products and services.
So is it not possible to reach the customer directly anymore? Indeed it is. There is a place where you can position your products centre stage, where you can meet customers face-to-face, and where domestic and foreign buyers can meet: at German trade fairs. It is time to join the players on that stage. Join them now, and plan your participation in the right way. Here are ten steps to successful participation in trade fairs. Find out what to look out for, what you need to plan, and how to get support.
Detailed information on all these steps can be found in the brochure entitled "Successful Participation in Trade Fairs" and at www.toolbox.auma.de