German trade fairs abroad: your partners abroad
Your company is looking at opening up new sales markets abroad and you want to get in touch with international trading partners? Taking part in a foreign trade fair gives your company access to new markets.
Make use of organisers’ expert knowledge on trade fairs abroad which members of AUMA can provide. German trade fair organisers make their in-depth knowledge of events and industry available to customers not only in Germany but also around the world. The concepts of these events are based on established international trade fairs in Germany, enabling exhibitors to take on distant markets with German quality standards - "German Trade Fair Quality Abroad". There are other, new specialist services too, which are tailored to meet regional demands.
If you join us you will be doing what you do best - taking care of your customers and your business. Everything else is the task of the organiser. You will benefit from an organiser’s long years of experience holding international industry events, from his contacts with industry associations in Germany and with target countries, as well as with potential local buyers. As a rule there will be an organiser’s representative in the region with an excellent network of local contacts, able to get you in touch with customers who until now have not found their way to you in Germany. And there is another advantage: as an exhibitor you will already be acquainted with the concept of trade fairs “made in Germany“ from events you have taken part in at home, and there will also be familiar contacts at the offices of the organiser who will help you take your first steps in a new market.
Every year members of AUMA and FAMA organise around 260 trade fairs abroad, in particular in Asia and Eastern Europe, and these numbers are likely to increase. Currently, well over five million visitors meet at these new trade fairs abroad. The AUMA trade fair database lists these trade fairs under the heading of German Trade Fair Quality Abroad (GTQ). Furthermore, the dates of the following year’s “GTQ“ trade fairs are published every autumn in a calendar circulated worldwide and entitled “German Trade Fair Quality Abroad“