Trade fairs – good prospects for success
Trade fairs in Germany provide exhibitors with an opportunity to meet most of the decision-makers from their sector and convince them on the spot of their products and services. 30% of visitors are from abroad. Potentially, these are international business partners who can also boost your business prospects worldwide. For German companies trade fairs are among the most important ways to communicate at B2B level. That is no surprise, since out of all the marketing instruments trade fairs have the most to offer.
Trade fairs let you present new products and services and build and maintain customer relations. This is where companies are most visible and can position themselves on the market, prepare and conclude business deals, evaluate the competition and look for business partners and personnel. For start-ups in particular it is important to survey one’s competitors, their performance and their products. Trade fairs can be counted on to produce success you can measure.