Trade fairs in Germany
What makes trade fairs in Germany so successful? Here you can focus on what is important: your business. Because trade fairs in Germany gather partners from around the world. They are forums for innovation that mirror the global marketplace.
At the heart of Europe
German trade fairs take you to the heart of the European Union. With around 450 million consumers the European single market is one of the world’s regions with the highest demand. What is more, excellent flight connectivity means they can be reached from America’s and Asia’s business hubs within reasonable time.
Mirroring the industry
German trade fairs are part of the market eco-nomy. They focus on long-term industry needs and mirror the importance and innovative capa-bilities of the respective industries. Cooperation between organisers, exhibitors and visitors as joint partners in the marketplace guarantees successful, market-oriented and long-term trade fair concepts for events which take place at the best possible times.
Trade fairs bring the global markets to Germany for you. More than half of the exhibitors are from abroad, a third of whom come from countries outside Europe. Around one in four visitors come from abroad.
German trade fair organisers are professionals when it comes to holding international events, not merely organising one or two of the world’s leading trade fairs per year, but sometimes more than 20. Consequently, they employ highly specialised, internationally experienced experts.
Highest service standards
German organisers help their exhibitors with travel and hotel arrangements, press work and marketing activities and for individual industries they install permanent online marketplaces.
Excellent value for money
Stand rental charges at German trade fairs are moderate compared with their international competitors. You will also meet many of your potential customers here. As a result, compared with trade fairs abroad and other marketing instruments, the cost per visitor contact at German trade fairs is low.
High-quality exhibition grounds
In terms of architecture, transport/logistics and technical features German exhibition grounds satisfy current visitor and exhibitor needs. Overall, German trade fair venues invest around 300 million euros in improving their grounds every year. This is where you will find three of the five world’s largest exhibition grounds.