Benefits of trade fairs and trends

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Trade fairs are true multi-talents when it comes to corporate marketing goals and functions. For innovations and product launches to be noticed by markets and media trade fairs are the best stage. This is where decision-makers meet in person, creating a long-term basis for trust. Trade fair participants get an overview of what the industry has to offer and can thus observe the competition. New markets can be opened up here. Last but not least additional benefit on an emotional level is generated by the pleasure of unexpected encounters and new discoveries. How will trade fairs develop in the digital age? Please find an overview of all the advantages of trade fairs as marketing tool and the discussion of current developments, here.

10 top reasons for your trade fair participation

  • Doing business - boosting sales
  • Reach new target groups and cooperation partners
  • Showing presence, building trust, retaining customers
  • Demonstrating strength
  • Gaining market share
  • Personal networking as a door opener
  • Getting direct feedback on your own products
  • Discovering industry trends
  • Using trade fairs as communication events
  • Motivating employees and winning new ones


Why exhibiting is important right now
The most important reason for companies to participate in real trade fairs is personal exchange, followed by gaining new customers, lead generation and product presentations. Find out which goals exhibitors are currently pursuing at trade fairs in our exhibitor survey. (...)


Advantages of trade fairs as a marketing tool
Companies use various marketing instruments on their way to corporate success. In this mix, trade fair participation has by far the broadest range of functions - from gaining new customers to building press contacts. Find out more about the role trade fairs are playing in corporate marketing, here. (...)


Realign marketing strategy
During the Corona pandemic, digital events have gained in importance. The perspectives of trade fairs in the digital age are currently the subject of much discussion. A workshop at AUMA has looked at the different perspectives on this question. The results can be found here. (...)

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