ITB Berlin

The World's Leading Travel Trade Show®

The current key figures are FKM-certified.

Statistics

figures3/20183/20193/2023
FKM certification
Space (m²)
space (gross)153.800154.100143.000
space (net)88.39988.99672.011
Special show space0430
Exhibitor stand space88.39988.95372.011
hall space88.35188.78372.011
domestic28.11325.92113.847
foreign60.23862.86258.164
open air481700
domestic481700
foreign000
Exhibitor figures
Exhibitors8.1307.9255.537
domestic1.5401.553617
foreign6.5906.3724.920
other represented firms2.6332.646
domestic240160
foreign2.3932.486
Visitor figures
Visitors (number of admissions)126.142123.46957.386
domestic87.931*86.922*23.225
foreign38.211*36.547*34.161
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2023 from 157 countries
Albania: 33; Algeria: 2; Angola: 1; Antigua and Barbuda: 2; Argentina: 39; Armenia: 27; Aruba: 10; Australia: 26; Austria: 84; Azerbaijan: 19; Bahamas: 6; Bahrain: 15; Bangladesh: 18; Barbados: 11; Belgium: 21; Belize: 5; Bhutan: 7; Bolivia: 2; Bonaire, St Eustatius and Saba: 2; Bosnia and Herzegovina: 16; Botswana: 35; Brazil: 62; Bulgaria: 45; Cabo Verde: 17; Cambodia: 13; Canada: 14; Cayman Islands: 1; Chile: 27; China, People's Republic: 10; Colombia: 21; Congo: 1; Cook Islands: 1; Costa Rica: 33; Côte d'Ivoire: 1; Croatia: 55; Cuba: 3; Curaçao: 16; Cyprus: 67; Czechia: 24; Denmark: 17; Dominican Republic: 26; Ecuador: 41; Egypt: 111; Estonia: 13; Eswatini: 3; Ethiopia: 36; Fiji: 3; Finland: 41; France: 40; French Polynesia: 15; Gambia: 1; Georgia: 93; Germany: 617; Ghana: 7; Greece: 122; Greenland: 1; Guadeloupe: 1; Guatemala: 8; Guinea-Bissau: 2; Guyana: 2; Hong Kong, China SAR: 15; Hungary: 17; Iceland: 30; India: 113; Indonesia: 74; Iran, Islamic Republic: 3; Iraq: 6; Ireland: 31; Israel: 46; Italy: 332; Jamaica: 6; Japan: 23; Jordan: 43; Kazakhstan: 16; Kenya: 55; Korea, Democratic People's Republic: 24; Kosovo: 9; Kyrgyzstan: 23; Latvia: 12; Lebanon: 9; Lithuania: 15; Luxembourg: 7; Madagascar: 18; Malawi: 4; Malaysia: 73; Maldives: 95; Malta: 25; Martinique: 1; Mauritania: 1; Mauritius: 58; Mexico: 40; Moldova, Republic: 10; Mongolia: 9; Montenegro: 20; Morocco: 52; Mozambique: 5; Myanmar: 4; Namibia: 22; Nepal: 37; Netherlands: 72; New Zealand: 8; Nicaragua: 7; North Macedonia: 13; Norway: 24; Oman: 45; Pakistan: 23; Palestinian territories: 1; Panama: 3; Paraguay: 3; Peru: 31; Philippines: 27; Poland: 54; Portugal: 109; Qatar: 34; Réunion: 23; Romania: 2; Rwanda: 20; Samoa: 2; San Marino: 8; Saudi Arabia: 51; Senegal: 1; Serbia: 22; Seychelles: 17; Sierra Leone: 2; Singapore: 39; Slovakia: 11; Slovenia: 30; South Africa: 102; Spain: 296; Sri Lanka: 68; St Martin (Dutch part): 1; St. Lucia: 3; Sudan: 1; Suriname: 1; Sweden: 20; Switzerland: 58; Taiwan: 7; Tajikistan: 4; Tanzania, United Republic: 114; Thailand: 112; Trinidad and Tobago: 12; Tunisia: 5; Turkmenistan: 4; Türkiye: 144; Uganda: 37; Ukraine: 2; United Arab Emirates: 157; United Kingdom of Great Britain and Northern Ireland: 120; United States of America: 84; Uruguay: 1; Uzbekistan: 23; Vanuatu: 1; Venezuela: 2; Vietnam: 64; Virgin Islands (British): 1; Zambia: 11; Zimbabwe: 25

FKM Trade visitors profile 2023
Visitors total (number of entries)57.386Proportion of trade visitors91 %
Open all information
Origin according to federal states
Total Germany (%)49
of which
Nielsen 114
  • Bremen0
  • Hamburg3
  • Lower Saxony7
  • Schleswig-Holstein3
Nielsen 214
  • North Rhine-Westphalia14
Nielsen 3a12
  • Hesse7
  • Rhineland-Palatinate3
  • Saarland2
Nielsen 3b7
  • Baden-Württemberg7
Nielsen 413
  • Bavaria13
Nielsen 5+634
  • Berlin25
  • Brandenburg5
  • Mecklenburg-West Pommerania3
  • Saxony-Anhalt1
Nielsen 77
  • Saxony5
  • Thuringia2
Economic sector
Economic sector (%)
  • Tourism Organizations / Associations12
  • Accommodation8
  • Tour operator18
  • Travel agency14
  • Transport companies / Carriers4
  • Business Travel / MICE4
  • Travel technology6
  • Information and consulting4
  • Media and Publishing7
  • Adventure Travel4
  • Education and Training / Science and Research3
  • Gay and Lesbian Travel (LGBTQ )1
  • Cultural Tourism5
  • Luxury3
  • Medical and Health Tourism2
  • Responsible Tourism4
  • Wellness2
  • Youth Travel2
  • TTA - Technology, Tours and Activities3
  • Other sectors7
  • Student18
  • Other not gainfully employed1
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer21
  • Managing director, board member, head of an authority etc.13
  • Area manager, works manager, plant manager, branch manager, head of public office12
  • Department head, group head, team leader13
  • Other salaried staff, civil servant, skilled worker12
  • Lecturer, teacher2
  • Trainee4
  • Other position4
  • Student18
  • Other not gainfully employed1
Area of responsibility
Area of responsibility (%)
  • Management22
  • Research and development, design/construction3
  • Manufacturing, production, quality control2
  • Buying/procurement5
  • Finance/accounting, controlling1
  • Information and communication technology3
  • Personnel administration, administration2
  • Sales21
  • Marketing, advertising, PR11
  • Logistics: material management, storage, transport1
  • Maintenance/repairs0
  • Other area10
  • Student18
  • Other not gainfully employed1
Origin by km
Distance to home (%)
  • up to 50 km14
  • more than 50 km up to 100 km2
  • more than 100 km up to 300 km8
  • over 300 km76
Origin by continents
Foreign origin total (%)51
of which
  • EU57
  • Other european countries20
  • Africa6
  • North America3
  • South and Central America4
  • Middle East4
  • South-, East-, Central Asia6
Origin by countries
Countries with the highest visitor shares (%)
  • Austria14
  • United Kingdom of Great Britain and Northern Ireland8
  • Spain5
  • France5
  • Italy5
Size of company/organization
Size of company/organization (%)
  • 1 - 419
  • 5 - 910
  • 10 - 4917
  • 50 - 19914
  • 200 - 4996
  • 500 - 9994
  • 1 000 and more10
  • Student18
  • Other not employed1
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively30
  • collectively25
  • in an advisory capacity/organization12
  • no14
  • Student18
  • Other not gainfully employed1
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event29
  • Earlier events26
  • First visit60
Length of stay
Average length of stay (days)

2.1

Survey conducted by: Gelszus Messe- Marktforschung GmbH

Industry sectorTourism (industry 82)
Main product groupTourism, Travel, Tourist Information Office, Travel Organizer, International Touristic Top Associations, Equipment for Travel Agencies, Information Technology, Municipal Engineering, Services, Congress Centers
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)Yes