didacta

The Education Trade Fair

The current key figures are FKM-certified.

Statistics

figuresCologne
6/20221)
Stuttgart
3/2023
Cologne
2/2024
FKM certification
Space (m²)
space (gross)51.00063.00046.400
space (net)16.84722.18122.849
Special show space1.3852.7301.609
Exhibitor stand space15.46219.45121.240
hall space15.46219.45121.240
domestic14.16318.13719.792
foreign1.2991.3141.448
open air000
Exhibitor figures
Exhibitors552718726
domestic416532561
foreign136186165
other represented firms10
domestic9
foreign1
Visitor figures
Visitors (number of admissions)32.93056.25662.828
domestic31.43555.694*60.391
foreign1.495562*2.437
* = determined by a representative survey
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2024 from 60 countries
Argentina: 4; Australia: 1; Austria: 10; Belgium: 4; Bolivia: 1; Brazil: 3; Canada: 2; Chile: 3; China, People's Republic: 6; Colombia: 2; Costa Rica: 1; Czechia: 3; Denmark: 5; Ecuador: 3; Egypt: 7; El Salvador: 1; Estonia: 1; Ethiopia: 1; Finland: 2; France: 5; Germany: 561; Ghana: 1; Greece: 1; Guatemala: 1; Hong Kong, China SAR: 2; Hungary: 3; India: 1; Indonesia: 1; Iran, Islamic Republic: 1; Ireland: 1; Israel: 1; Italy: 7; Japan: 2; Kenya: 1; Lithuania: 1; Luxembourg: 1; Mexico: 3; Namibia: 1; Netherlands: 15; Peru: 2; Philippines: 1; Poland: 3; Portugal: 3; Qatar: 1; Romania: 1; Saudi Arabia: 3; Singapore: 1; Slovakia: 1; South Africa: 3; Spain: 3; Sweden: 1; Switzerland: 10; Taiwan: 1; Thailand: 1; Türkiye: 8; Ukraine: 1; United Arab Emirates: 4; United Kingdom of Great Britain and Northern Ireland: 4; United States of America: 3; Uruguay: 1

FKM Trade visitors profile 2023
Visitors total (number of entries)56.256Proportion of trade visitors96 %
Open all information
Origin according to federal states
Total Germany (%)99
of which
Nielsen 12
  • Bremen0
  • Hamburg0
  • Lower Saxony0
  • Schleswig-Holstein0
Nielsen 21
  • North Rhine-Westphalia0
Nielsen 3a8
  • Hesse0
  • Rhineland-Palatinate0
  • Saarland0
Nielsen 3b74
  • Baden-Württemberg74
Nielsen 412
  • Bavaria12
Nielsen 5+61
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 72
  • Saxony0
  • Thuringia0
Economic sector
Economic sector (%)
  • General education system28
  • Public authority, services, association9
  • Vocational education system13
  • Services, training, consulting3
  • Adult education3
  • Trade1
  • Higher education system1
  • Industry2
  • University, research2
  • Printed products, specialist literature 1
  • Administration1
  • Preschool, kindergarten31
  • Further education1
  • Other3
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer5
  • Managing director, board member, head of an authority etc.4
  • Area manager, works manager, plant manager, branch manager, head of public office3
  • Department head, group head, team leader11
  • Other salaried staff, civil servant, skilled worker17
  • Lecturer, teacher20
  • Trainee19
  • Other position7
  • Student13
  • Other not gainfully employed1
Origin by km
Distance to home (%)
  • up to 50 km0
  • more than 50 km up to 100 km0
  • more than 100 km up to 300 km0
  • over 300 km0
Origin by continents
Foreign origin total (%)1
    Origin by countries
    Countries with the highest visitor shares (%)
      Size of company/organization
      Size of company/organization (%)
      • 1 - 48
      • 5 - 910
      • 10 - 4936
      • 50 - 19921
      • 200 - 4995
      • 500 - 9994
      • 1 000 and more8
      • Student13
      • Other not employed1
      Purchasing/ Procurement powers
      Influence on purchasing/procurement decisions (%)
      • decisively10
      • collectively33
      • in an advisory capacity/organization22
      • no27
      • Student13
      • Other not gainfully employed1
      Frequency of trade fair visits
      Frequency of trade fair visits (%)
      • Previous event4
      • Earlier events48
      • First visit59
      Length of stay
      Average length of stay (days)

      1.1

      Survey conducted by: Landesmesse Stuttgart GmbH & Co. KG

      Industry sectorTeaching and Learning Aids, Further and Continuing Education, Business Start-up, Human Resources Development (industry 52), Books, Prints, Licences, Libraries (industry 14)
      Main product groupAudio-Visual Technology, Training Institutes Equipment, Services, Information Technology, Furnishings, Kindergarten, Laboratory Equipment, Teaching Aids, Educational Aids, Multimedia, Musical Accessories, Presentation Technology, School Supplies, Software, Toys, Sporting Goods, Supplementary Education, Amateur Handicraft Articles, Books, Professional Literature, Childrens Books, Teaching Books, Teaching Systems, Educational Programs, Educational Toys, New Media, School Equipment, Stationery
      AccessTrade visitors and general public
      Exhibitor data baseon-line available / access via home page of the trade fair
      Direct sale (retail sale to visitors permitted?)Yes