BEAUTY DÜSSELDORF

Leading International Trade Fair Cosmetics, Nail, Foot, Wellness, Spa (with mads - make-up artist design show - Trade fair for make-up artists)

The current key figures are FKM-certified.

Statistics

figures3/20163/20173/2018
FKM certification
Space (m²)
space (gross)61.80061.80061.800
space (net)26.78927.45027.546
domestic23.62023.88524.006
foreign3.1693.5653.540
Special show space4.3534.0754.060
domestic4.3534.0754.060
foreign000
Exhibitor stand space22.43623.37523.486
hall space22.43623.37523.486
domestic19.26719.81019.946
foreign3.1693.5653.540
open air000
Exhibitor figures
Exhibitors620630631
domestic483487479
foreign137143152
Visitor figures
Visitors (number of admissions)67.28767.96667.788
domestic61.231*60.89860.196
foreign6.056*7.0687.592
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2018 from 29 countries
Austria: 11; Belgium: 3; Canada: 1; China, People's Republic: 10; Czechia: 2; Denmark: 1; Finland: 1; France: 4; Germany: 479; Greece: 2; Hungary: 2; India: 1; Ireland: 1; Italy: 16; Japan: 3; Korea, Republic: 7; Liechtenstein: 1; Lithuania: 1; Netherlands: 32; Pakistan: 3; Poland: 14; Singapore: 1; Slovenia: 1; Spain: 3; Switzerland: 11; Taiwan: 2; Turkey: 3; United Kingdom of Great Britain and Northern Ireland: 10; United States of America: 5

FKM Trade visitors profile 2017
Visitors total (number of entries)67.966Proportion of trade visitors95 %
Open all information
Origin according to federal states
Total Germany (%)89of whichNielsen 112
  • Bremen1
  • Hamburg1
  • Lower Saxony9
  • Schleswig-Holstein1
Nielsen 265
  • North Rhine-Westphalia65
Nielsen 3a10
  • Hesse5
  • Rhineland-Palatinate5
  • Saarland0
Nielsen 3b4
  • Baden-Württemberg4
Nielsen 43
  • Bavaria3
Nielsen 5+60
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 70
  • Saxony0
  • Thuringia0
Economic sector
Economic sector (%)
  • Cosmetic institute53
  • Nail studio11
  • Foot care practice11
  • Hairdressing salon7
  • Beauty farm, wellness facilities, spa2
  • Drugstore2
  • Doctor's practice, hospital2
  • Pharmacy1
  • Cosmetic school1
  • Perfumery1
  • Other8
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer69
  • Managing director, board member, head of an authority etc.2
  • Area manager, works manager, plant manager, branch manager, head of public office1
  • Department head, group head, team leader1
  • Other salaried staff, civil servant, skilled worker14
  • Lecturer, teacher1
  • Trainee8
  • Other position1
  • Student4
  • Other not gainfully employed0
Area of responsibility
Area of responsibility (%)
  • Management44
  • Research/development/design0
  • Manufacturing, production, quality control1
  • Buying/procurement1
  • Finance/accounting, controlling0
  • Information and communication technology1
  • Personnel administration, administration0
  • Sales13
  • Marketing, advertising, PR3
  • Logistics: storage, material management, transport0
  • Maintenance/repairs0
  • Other area32
  • Student4
  • Other not gainfully employed0
Origin by km
Distance to home (%)
  • up to 50 km42
  • up to 100 km14
  • more than 100 km up to 300 km34
  • over 300 km11
Origin by continents
Foreign origin total (%)11of which
  • EU70
  • Other european countries18
  • Other countries12
Origin by countries
Countries with the highest visitor shares (%)
  • Netherlands18
  • Belgium16
  • Austria10
  • Switzerland8
  • Luxembourg4
Size of company/organization
Size of company/organization (%)
  • 1 - 465
  • 5 - 911
  • 10 - 498
  • 50 - 1992
  • 200 - 4991
  • 500 - 9990
  • 1 000 and more1
  • Student4
  • Other not employed0
  • N/A8
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively56
  • collectively11
  • in an advisory capacity/organization20
  • no9
  • Student4
  • Other not gainfully employed0
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event47
  • Earlier events62
  • First visit30
Length of stay
Average length of stay (days)

1.30

Survey conducted by: Wissler & Partner

Industry sectorCosmetics, Personal Hygiene, Wellness (industry 44)
Main product groupCosmetics, Toilet Requisites, Pedicures, Solaria, Accessories, Services, Wellness, Perfumery, equipment, Hairdressers' Supplies, Nails/Nail-Design, Fashion Jewellery, Accessories, Manicure, Toiletries, Cosmetic Studios, podiatry, Fashion Accessories
Opening hourstrade visitors:
daily 09:00-18:00 h
Hotel serviceFon: +49 211 4201-007
Fax: +49 211 4201-494http://www.duesseldorf.de
Exhibitor data baseon-line available / access via home page of the trade fair

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Messe Düsseldorf GmbH

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