BEAUTY DÜSSELDORF

Leading International Trade Fair Cosmetics, Nail, Foot, Wellness, Spa (with mads - make-up artist design show - Trade fair for make-up artists)

The current key figures are FKM-certified.

Statistics

figures3/20173/20183/2019
FKM certification
Space (m²)
space (gross)61.80061.80063.100
space (net)27.45027.54627.541
domestic23.88524.00623.420
foreign3.5653.5404.121
Special show space4.0754.0603.785
Exhibitor stand space23.37523.48623.756
hall space23.37523.48623.756
domestic19.81019.94619.635
foreign3.5653.5404.121
open air000
Exhibitor figures
Exhibitors630631638
domestic487479460
foreign143152178
Visitor figures
Visitors (number of admissions)67.96667.78867.320
domestic60.89860.19660.319
foreign7.0687.5927.001
Exhibitors profile

Origin of exhibitors 2019 from 32 countries
Austria: 14; Belgium: 5; Canada: 1; China, People's Republic: 17; Czechia: 3; Finland: 1; France: 3; Germany: 461; Greece: 2; Hong Kong, China SAR: 1; India: 3; Ireland: 1; Israel: 1; Italy: 16; Japan: 4; Jordan: 1; Korea, Republic: 16; Latvia: 1; Liechtenstein: 1; Lithuania: 1; Morocco: 1; Netherlands: 33; Pakistan: 6; Poland: 12; Russia: 1; Slovenia: 1; Spain: 7; Switzerland: 8; Taiwan: 1; Turkey: 3; United Kingdom of Great Britain and Northern Ireland: 12; United States of America: 1

FKM Trade visitors profile 2019
Visitors total (number of entries)67.320Proportion of trade visitors94 %
Open all information
Origin according to federal states
Total Germany (%)90
of which
Nielsen 114
  • Bremen1
  • Hamburg1
  • Lower Saxony10
  • Schleswig-Holstein2
Nielsen 260
  • North Rhine-Westphalia60
Nielsen 3a14
  • Hesse7
  • Rhineland-Palatinate6
  • Saarland1
Nielsen 3b5
  • Baden-Württemberg5
Nielsen 43
  • Bavaria3
Nielsen 5+64
  • Berlin2
  • Brandenburg1
  • Mecklenburg-West Pommerania1
  • Saxony-Anhalt0
Nielsen 72
  • Saxony1
  • Thuringia1
Economic sector
Economic sector (%)
  • Cosmetic institute51
  • 11
  • Nail studio11
  • Hairdressing salon6
  • Doctor's practice, hospital2
  • Beauty farm, wellness facilities, spa1
  • Pharmacy1
  • Perfumery1
  • Health professionals1
  • Cosmetics/pharmaceuticals/chemical industry1
  • Other service1
  • Other12
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer69
  • Managing director, board member, head of an authority etc.1
  • Area manager, works manager, plant manager, branch manager, head of public office1
  • Department head, group head, team leader0
  • Other salaried staff, civil servant, skilled worker19
  • Lecturer, teacher0
  • Trainee6
  • Other position0
  • Foreman, master craftsman1
  • Student3
  • Other not gainfully employed0
Area of responsibility
Area of responsibility (%)
  • Management44
  • Research/development/design0
  • Manufacturing, production, quality control0
  • Buying/procurement0
  • Finance/accounting, controlling0
  • Information and communication technology0
  • Personnel administration, administration1
  • Sales2
  • Marketing, advertising, PR1
  • Logistics: storage, material management, transport0
  • Maintenance/repairs0
  • Other area6
  • 26
  • 5
  • 5
  • 7
  • Student3
  • Other not gainfully employed0
Origin by km
Distance to home (%)
  • up to 50 km31
  • up to 100 km17
  • more than 100 km up to 300 km38
  • over 300 km14
Origin by continents
Foreign origin total (%) *10
of which
  • EU73
  • Other european countries16
  • Africa1
  • South-, East-, Central Asia8
  • Other countries2

* = determined by visitor registration

Origin by countries
Countries with the highest visitor shares (%) *
  • Netherlands19
  • Belgium15
  • Austria10
  • Switzerland8
  • Turkey3

* = determined by visitor registration

Size of company/organization
Size of company/organization (%)
  • 1 - 469
  • 5 - 912
  • 10 - 499
  • 50 - 1994
  • 200 - 4992
  • 500 - 9991
  • 1 000 and more1
  • Student3
  • Other not employed0
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively72
  • collectively6
  • in an advisory capacity/organization8
  • no11
  • Student3
  • Other not gainfully employed0
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event62
  • Earlier events67
  • First visit23
Length of stay
Average length of stay (days)

1.20

Survey conducted by: Wissler & Partner

Industry sectorCosmetics, Personal Hygiene, Wellness (industry 44)
Main product groupCosmetics, Toilet Requisites, Pedicures, Solaria, Accessories, Services, Wellness, Perfumery, equipment, Hairdressers' Supplies, Nails/Nail-Design, Fashion Jewellery, Accessories, Manicure, Toiletries, Cosmetic Studios, podiatry, Fashion Accessories
Opening hourstrade visitors:
daily 09:00-18:00 h
Admission chargeday ticket EUR 50.00, 2-day ticket EUR 65.00, season ticket EUR 75.00
Hotel serviceFon: +49 211 90191-281
Fax: +49 211 90191-282hotel@reedexpo.de
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 151.00/m²
Direct sale (retail sale to visitors permitted?)Yes

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