BEAUTY DÜSSELDORF

Leading International Trade Fair Cosmetics, Nail, Foot, Wellness, Spa

The current key figures are FKM-certified.

Statistics

figures3/20183/20195/20221)
FKM certification
Space (m²)
space (gross)61.80063.10057.100
space (net)27.54627.54118.053
Special show space4.0603.7853.177
Exhibitor stand space23.48623.75614.876
hall space23.48623.75614.876
domestic19.94619.63512.273
foreign3.5404.1212.603
open air000
Exhibitor figures
Exhibitors631638401
domestic479460287
foreign152178114
Visitor figures
Visitors (number of admissions)67.788*67.320*32.252*
domestic60.196*60.319*29.124*
foreign7.592*7.001*3.128*
* = determined by a representative survey
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2022 from 24 countries
Austria: 10; Belgium: 4; China, People's Republic: 5; Denmark: 2; Estonia: 1; Finland: 1; France: 2; Germany: 287; Ghana: 1; Ireland: 1; Israel: 1; Italy: 4; Korea, Republic: 21; Latvia: 1; Liechtenstein: 1; Lithuania: 1; Netherlands: 16; Pakistan: 6; Poland: 11; Spain: 2; Switzerland: 3; Türkiye: 10; United Kingdom of Great Britain and Northern Ireland: 8; United States of America: 2

FKM Trade visitors profile 2022
Visitors total (number of entries)32.252Proportion of trade visitors98 %
Open all information
Origin according to federal states
Total Germany (%)93
of which
Nielsen 112
  • Bremen1
  • Hamburg2
  • Lower Saxony8
  • Schleswig-Holstein2
Nielsen 258
  • North Rhine-Westphalia58
Nielsen 3a17
  • Hesse7
  • Rhineland-Palatinate8
  • Saarland2
Nielsen 3b5
  • Baden-Württemberg5
Nielsen 43
  • Bavaria3
Nielsen 5+62
  • Berlin1
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt1
Nielsen 72
  • Saxony1
  • Thuringia1
Economic sector
Economic sector (%)
  • Cosmetic institute52
  • Chiropody institute, chiropody practice15
  • Nail studio11
  • Beauty farm, wellness institute, spa2
  • Cosmetic school1
  • Cosmetic industry, pharmaceutical industry, chemical industry1
  • Doctor's practice, hospital2
  • Health professionals1
  • Fitness, massage, physiotherapy practice1
  • Hairdressing salon4
  • Press, media, publishing houses1
  • other services1
  • -2
  • -6
Professional position
Professional position (%)
  • 76
  • Managing director, board member, head of an authority etc.2
  • Area manager, works manager, plant manager, branch manager, head of public office0
  • Department head, group head, team leader1
  • Other salaried staff, civil servant, skilled worker16
  • Lecturer, teacher0
  • Trainee2
  • Other position0
  • Student3
  • Other not gainfully employed0
Area of responsibility
Area of responsibility (%)
  • Management56
  • Research and development, design/construction0
  • Manufacturing, production, quality control0
  • Buying/procurement0
  • Finance/accounting, controlling0
  • Information and communication technology0
  • Personnel administration, administration1
  • Sales3
  • Marketing, advertising, PR1
  • Logistics: material management, storage, transport0
  • Maintenance/repairs0
  • Other area4
  • Student3
  • Other not gainfully employed0
  • Cosmetician18
  • Pedicurist6
  • 5
  • Hairdresser2
Origin by km
Distance to home (%)
  • up to 50 km31
  • more than 50 km up to 100 km13
  • more than 100 km up to 300 km31
  • over 300 km24
Origin by continents
Foreign origin total (%) *7
of which
  • EU79
  • Other european countries14
  • North America2
  • South and Central America1
  • South-, East-, Central Asia4

* = determined by visitor registration

Origin by countries
Countries with the highest visitor shares (%) *
  • Belgium12
  • Austria11
  • Denmark4
  • Italy2
  • Latvia2

* = determined by visitor registration

Size of company/organization
Size of company/organization (%)
  • 1 - 477
  • 5 - 98
  • 10 - 497
  • 50 - 1993
  • 200 - 4990
  • 500 - 9991
  • 1 000 and more1
  • Student3
  • Other not employed0
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively77
  • collectively11
  • in an advisory capacity/organization4
  • no5
  • Student3
  • Other not gainfully employed0
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event58
  • Earlier events61
  • First visit30
Length of stay
Average length of stay (days)

1.2

Survey conducted by: Wissler & Partner

Industry sectorBeauty (Cosmetics, Hairdressing, Bodycare) (industry 44)
Main product groupCosmetics, Toilet Requisites, Pedicures, Solaria, Accessories, Services, Wellness, Perfumery, equipment, Hairdressers' Supplies, Nails/Nail-Design, Fashion Jewellery, Accessories, Manicure, Toiletries, Cosmetic Studios, podiatry, Fashion Accessories
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)Yes

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