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BEAUTY DÜSSELDORF

Leading International Trade Fair Cosmetics, Nail, Foot, Wellness, Spa

The current key figures are FKM-certified.

Statistics

figures5/20221)3/20233/2024
FKM certification
Space (m²)
space (gross)57.10057.10057.100
space (net)18.05320.59020.833
Special show space3.1773.8964.486
Exhibitor stand space14.87616.69416.347
hall space14.87616.69416.347
domestic12.27312.70612.204
foreign2.6033.9884.143
open air000
Exhibitor figures
Exhibitors401490531
domestic287315329
foreign114175202
other represented firms0
Visitor figures
Visitors (number of admissions)32.252*46.171*42.843
domestic29.124*40.723*37.900*
foreign3.128*5.448*4.943*
* = determined by a representative survey
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2024 from 34 countries
Austria: 20; Belgium: 4; Brazil: 1; China, People's Republic: 55; Czechia: 1; Denmark: 2; Finland: 1; France: 2; Germany: 329; Greece: 2; Hong Kong, China SAR: 1; Hungary: 1; India: 3; Ireland: 2; Israel: 1; Italy: 16; Japan: 2; Korea, Republic: 15; Latvia: 1; Lithuania: 2; Luxembourg: 1; Malta: 1; Netherlands: 15; Pakistan: 11; Poland: 6; Romania: 1; Serbia: 1; Slovenia: 2; Spain: 3; Sweden: 2; Switzerland: 7; Türkiye: 17; Ukraine: 1; United Kingdom of Great Britain and Northern Ireland: 2
FKM Trade visitors profile 2024
Visitors total (number of entries)42.843Proportion of trade visitors95 %
Open all information
Origin according to federal states
Total Germany (%)89
of which
Nielsen 111
  • Bremen1
  • Hamburg1
  • Lower Saxony8
  • Schleswig-Holstein1
Nielsen 266
  • North Rhine-Westphalia66
Nielsen 3a11
  • Hesse5
  • Rhineland-Palatinate5
  • Saarland1
Nielsen 3b5
  • Baden-Württemberg5
Nielsen 43
  • Bavaria3
Nielsen 5+62
  • Berlin1
  • Brandenburg0
  • Mecklenburg-West Pommerania1
  • Saxony-Anhalt1
Nielsen 72
  • Saxony1
  • Thuringia1
Economic sector
Economic sector (%)
  • Cosmetic institute50
  • Nail studio16
  • Chiropody/ Foot care13
  • Hairdressing salon5
  • Doctor's practice, hospital1
  • Beauty farm, wellness facilities, spa1
  • Cosmetics/pharmaceuticals/chemical industry1
  • Cosmetic school1
  • Health professionals1
  • Pharmacy1
  • Other8
  • Pupil, Student2
Professional position
Professional position (%)
  • 78
  • Managing director, board member, head of an authority etc.1
  • Area manager, works manager, plant manager, branch manager, head of public office0
  • Department head, group head, team leader0
  • Other salaried staff, civil servant, skilled worker14
  • Lecturer, teacher0
  • Trainee3
  • Other position2
  • Student2
  • Other not gainfully employed0
Area of responsibility
Area of responsibility (%)
  • Management39
  • Research and development, design/construction0
  • Manufacturing, production, quality control0
  • Buying/procurement0
  • Finance/accounting, controlling0
  • Information and communication technology0
  • Personnel administration, administration1
  • Sales1
  • Marketing, advertising, PR1
  • Logistics: material management, storage, transport0
  • Maintenance/repairs0
  • Other area4
  • Student2
  • Other not gainfully employed0
  • Cosmetician31
  • Nail designer9
  • Chiropodist8
  • Hairdresser3
Origin by km
Distance to home (%)
  • up to 50 km36
  • more than 50 km up to 100 km14
  • more than 100 km up to 300 km27
  • over 300 km23
Origin by continents
Foreign origin total (%)11
of which
  • EU80
  • Other countries20
Origin by countries
Countries with the highest visitor shares (%)
  • Belgium23
  • Netherlands17
  • Austria9
  • Sweden9
  • Luxembourg7
Size of company/organization
Size of company/organization (%)
  • 1 - 479
  • 5 - 98
  • 10 - 497
  • 50 - 1992
  • 200 - 4991
  • 500 - 9990
  • 1 000 and more1
  • Student2
  • Other not employed0
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively76
  • collectively8
  • in an advisory capacity/organization9
  • no6
  • Student2
  • Other not gainfully employed0
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event46
  • Earlier events62
  • First visit26
Length of stay
Average length of stay (days)

1.2

Survey conducted by: Wissler & Partner

Industry sectorBeauty (Cosmetics, Hairdressing, Bodycare) (industry 44)
Main product groupCosmetics, Toilet Requisites, Pedicures, Solaria, Accessories, Services, Wellness, Perfumery, equipment, Hairdressers' Supplies, Nails/Nail-Design, Fashion Jewellery, Accessories, Manicure, Toiletries, Cosmetic Studios, podiatry, Fashion Accessories
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)Yes