EuroShop

The World's No.1 Retail Trade Fair

The current key figures are FKM-certified.

Statistics

figures2/20143/20172/2020
FKM certification

preliminary
Space (m²)
space (gross)200.300206.800206.600
space (net)120.603130.843128.286
Special show space4.0243.2514.487
Exhibitor stand space116.579127.592123.799
hall space116.233127.388123.596
domestic46.28447.70641.392
foreign69.94979.68282.204
open air346204203
domestic24109155
foreign3229548
Exhibitor figures
Exhibitors2.2292.3692.292
domestic816851696
foreign1.4131.5181.596
other represented firms583
domestic180
foreign403
Visitor figures
Visitors (number of admissions)109.496113.90694.339
domestic41.061*38.86529.528
foreign68.435*75.04164.811
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2020 from 56 countries
Argentina: 1; Australia: 2; Austria: 56; Belgium: 34; Brazil: 2; Bulgaria: 13; Canada: 8; China, People's Republic: 316; Croatia: 8; Czechia: 19; Denmark: 23; Egypt: 1; Estonia: 5; Finland: 8; France: 99; Germany: 696; Greece: 12; Hong Kong, China SAR: 16; Hungary: 7; Iceland: 1; India: 11; Ireland: 6; Israel: 12; Italy: 230; Japan: 6; Korea, Republic: 28; Latvia: 2; Lithuania: 19; Luxembourg: 2; Malaysia: 2; Malta: 1; Mexico: 3; Monaco: 1; Netherlands: 99; Norway: 6; Poland: 76; Portugal: 21; Romania: 14; Russia: 21; Serbia: 10; Singapore: 5; Slovakia: 5; Slovenia: 6; South Africa: 5; Spain: 66; Sweden: 23; Switzerland: 33; Taiwan: 33; Thailand: 1; Tunisia: 1; Turkey: 95; Ukraine: 9; United Arab Emirates: 1; United Kingdom of Great Britain and Northern Ireland: 73; United States of America: 38; Uruguay: 1

FKM Trade visitors profile 2017
Visitors total (number of entries)113.906Proportion of trade visitors97 %
Open all information
Origin according to federal states
Total Germany (%)34
of which
Nielsen 113
  • Bremen1
  • Hamburg3
  • Lower Saxony7
  • Schleswig-Holstein3
Nielsen 247
  • North Rhine-Westphalia47
Nielsen 3a10
  • Hesse6
  • Rhineland-Palatinate3
  • Saarland1
Nielsen 3b13
  • Baden-Württemberg13
Nielsen 411
  • Bavaria11
Nielsen 5+63
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 72
  • Saxony0
  • Thuringia0
Economic sector
Economic sector (%)
  • Food retail trade12
  • Fashion speciality shop7
  • Wholesale trade6
  • Non-food retail5
  • Other trade, other crafts7
  • Trade fair construction, event agency7
  • Architect's office, design offices, engineer's office6
  • Advertising agency, graphic designer4
  • IT and security service3
  • Consulting, agency3
  • Other service6
  • Shop fitting industry8
  • IT and safety engineering3
  • Consumer goods industry2
  • Other industry11
  • Other sectors7
  • Student6
  • Other not gainfully employed1
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer21
  • Managing director, board member, head of an authority etc.16
  • Area manager, works manager, plant manager, branch manager, head of public office13
  • Department head, group head, team leader21
  • Other salaried staff, civil servant, skilled worker17
  • Lecturer, teacher1
  • Trainee2
  • Other position2
  • Student6
  • Other not gainfully employed1
Area of responsibility
Area of responsibility (%)
  • Management27
  • Research/development/design8
  • Manufacturing, production, quality control4
  • Buying/procurement7
  • Finance/accounting, controlling1
  • Information and communication technology3
  • Personnel administration, administration0
  • Sales12
  • Marketing, advertising, PR9
  • Logistics: storage, material management, transport0
  • Maintenance/repairs2
  • Other area6
  • Shopfitting, shop furnishing, shop design9
  • Visual Merchandising4
  • Business Development3
  • Student6
  • Other not gainfully employed1
Origin by km
Distance to home (%)
  • up to 50 km10
  • up to 100 km5
  • more than 100 km up to 300 km27
  • over 300 km58
Origin by continents
Foreign origin total (%)66
of which
  • EU63
  • Other european countries13
  • Africa3
  • North America5
  • South and Central America5
  • Middle East3
  • South-, East-, Central Asia7
  • Australia2
Origin by countries
Countries with the highest visitor shares (%)
  • Netherlands10
  • Italy8
  • France6
  • United Kingdom of Great Britain and Northern Ireland6
  • Belgium5
Size of company/organization
Size of company/organization (%)
  • 1 - 410
  • 5 - 98
  • 10 - 4922
  • 50 - 19918
  • 200 - 4998
  • 500 - 9996
  • 1 000 and more19
  • Student6
  • Other not employed1
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively30
  • collectively28
  • in an advisory capacity/organization22
  • no13
  • Student6
  • Other not gainfully employed1
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event33
  • Earlier events30
  • First visit56
Length of stay
Average length of stay (days)

2.10

Survey conducted by: Wissler & Partner

Industry sectorAdvertising, Marketing, Franchising (industry 94), Hotel and Catering, Shop Fittings (industry 33)
Main product groupShop Construction, Shop Fittings, Lighting Technology, Industrial Refrigerators and Deep-Freezers, Trade Fair Construction, Sales Promotion, Franchising, Display, Advertising, Advertising Media, Trade, Lighting Technology, Security Systems, architecture, Marketing, Communications Media, Event-Marketing, digital marketing, Shop Window Supplies, Direct Marketing, E-Commerce, Events, Shop-in-Shop, Point-of-Sale Equipment, Merchandise Presentation
Opening hoursTrade visitors and general public:
daily 10:00-18:00 h
Admission chargeday ticket EUR 80.00, season ticket EUR 180.00
Hotel serviceFon: +49 211 90191-281
Fax: +49 211 90191-282hotel@reedexpo.de
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 242.00/m², open air from EUR 110.00
Direct sale (retail sale to visitors permitted?)No

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