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EuroShop

The World's No.1 Retail Trade Fair

The current key figures are FKM-certified.

Statistics

figures3/20172/20201)2/2023
FKM certification
Space (m²)
space (gross)206.800206.800182.800
space (net)130.843126.023105.241
Special show space3.2514.4872.314
Exhibitor stand space127.592121.536102.927
hall space127.388121.333102.810
domestic47.70639.87929.567
foreign79.68281.45473.243
open air204203117
domestic10915547
foreign954870
Exhibitor figures
Exhibitors2.3692.2871.824
domestic851694515
foreign1.5181.5931.309
other represented firms583
domestic180
foreign403
Visitor figures
Visitors (number of admissions)113.90694.33981.484
domestic38.86529.52827.786*
foreign75.04164.81153.698*
* = determined by a representative survey
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2023 from 54 countries
Argentina: 1; Australia: 2; Austria: 44; Belgium: 33; Brazil: 2; Bulgaria: 9; Canada: 10; China, People's Republic: 193; Croatia: 10; Cyprus: 4; Czechia: 12; Denmark: 19; Egypt: 1; Estonia: 3; Finland: 7; France: 80; Germany: 515; Greece: 8; Hong Kong, China SAR: 10; Hungary: 8; India: 7; Ireland: 6; Israel: 20; Italy: 190; Japan: 3; Kazakhstan: 1; Korea, Republic: 26; Latvia: 6; Lithuania: 15; Luxembourg: 3; Malaysia: 1; Malta: 1; Monaco: 1; Netherlands: 77; New Zealand: 1; Norway: 8; Poland: 63; Portugal: 21; Romania: 11; San Marino: 1; Serbia: 11; Singapore: 5; Slovakia: 7; Slovenia: 5; South Africa: 3; Spain: 59; Sweden: 16; Switzerland: 23; Taiwan: 27; Türkiye: 130; Ukraine: 6; United Arab Emirates: 5; United Kingdom of Great Britain and Northern Ireland: 56; United States of America: 38
FKM Trade visitors profile 2023
Visitors total (number of entries)81.484Proportion of trade visitors98 %
Open all information
Origin according to federal states
Total Germany (%)34
of which
Nielsen 111
  • Bremen0
  • Hamburg3
  • Lower Saxony6
  • Schleswig-Holstein2
Nielsen 246
  • North Rhine-Westphalia46
Nielsen 3a11
  • Hesse7
  • Rhineland-Palatinate3
  • Saarland1
Nielsen 3b14
  • Baden-Württemberg14
Nielsen 411
  • Bavaria11
Nielsen 5+64
  • Berlin3
  • Brandenburg0
  • Mecklenburg-West Pommerania1
  • Saxony-Anhalt1
Nielsen 73
  • Saxony2
  • Thuringia1
Economic sector
Economic sector (%)
  • Retail trade43
  • Wholesale trade7
  • Service14
  • Industry14
  • food service/ catering2
  • Hotels/restaurants1
  • Association, public authority, institution1
  • University/college/polytechnic1
  • Other economic sectors11
  • Pupil, student4
  • other non-professionals1
Professional position
Professional position (%)
  • 19
  • Managing director, board member, head of an authority etc.19
  • Area manager, works manager, plant manager, branch manager, head of public office14
  • Department head, group head, team leader20
  • Other salaried staff, civil servant, skilled worker17
  • Lecturer, teacher1
  • Trainee3
  • Other position2
  • Student4
  • Other not gainfully employed1
Area of responsibility
Area of responsibility (%)
  • Management22
  • Research and development, design/construction7
  • Manufacturing, production, quality control4
  • Buying/procurement7
  • Finance/accounting, controlling1
  • Information and communication technology7
  • Personnel administration, administration1
  • Sales12
  • Marketing, advertising, PR9
  • Logistics: material management, storage, transport1
  • Maintenance/repairs2
  • Other area5
  • Student4
  • Other not gainfully employed1
  • E-Commerce3
  • Business Development3
  • Visual Merchandising4
  • Shopfitting, shop furnishing, shop design7
Origin by km
Distance to home (%)
  • up to 50 km11
  • more than 50 km up to 100 km4
  • more than 100 km up to 300 km16
  • over 300 km68
Origin by continents
Foreign origin total (%)66
of which
  • EU56
  • Other european countries18
  • Africa4
  • North America4
  • South and Central America6
  • Middle East4
  • South-, East-, Central Asia6
  • Australia/Oceania2
Origin by countries
Countries with the highest visitor shares (%)
  • Netherlands8
  • United Kingdom of Great Britain and Northern Ireland7
  • Belgium6
  • Italy5
  • France4
Size of company/organization
Size of company/organization (%)
  • 1 - 48
  • 5 - 97
  • 10 - 4920
  • 50 - 19917
  • 200 - 4999
  • 500 - 9996
  • 1 000 and more27
  • Student4
  • Other not employed1
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively30
  • collectively29
  • in an advisory capacity/organization21
  • no14
  • Student4
  • Other not gainfully employed1
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event31
  • Earlier events30
  • First visit54
Length of stay
Average length of stay (days)

2.2

Survey conducted by: Wissler & Partner

Industry sectorAdvertising, Marketing, Franchising (industry 94), Hotel and Catering, Shop Fittings (industry 33)
Main product groupShop Construction, Shop Fittings, Lighting Technology, Industrial Refrigerators and Deep-Freezers, Trade Fair Construction, Sales Promotion, Franchising, Display, Advertising, Advertising Media, Trade, Lighting Technology, Security Systems, architecture, Marketing, Communications Media, Event-Marketing, digital marketing, Shop Window Supplies, Direct Marketing, E-Commerce, Events, Shop-in-Shop, Point-of-Sale Equipment, Merchandise Presentation
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)No