ProWein

International Trade Fair for Wine and Spirits

The current key figures are FKM-certified.

Statistics

figures3/20173/20183/2019
FKM certification
Space (m²)
space (gross)128.500132.200132.400
space (net)71.86173.34875.173
Special show space01.1031.068
Exhibitor stand space71.86172.24574.105
hall space71.86172.24574.105
domestic20.38718.67319.560
foreign51.47453.57254.545
open air000
Exhibitor figures
Exhibitors6.6156.8726.905
domestic988985977
foreign5.6275.8875.928
Visitor figures
Visitors (number of admissions)58.50260.56061.500
domestic28.54928.10028.167
foreign29.95332.46033.333
Exhibitors profile

Origin of exhibitors 2019 from 64 countries
Argentina: 137; Armenia: 21; Australia: 73; Austria: 336; Azerbaijan: 10; Belarus: 4; Belgium: 8; Bolivia: 6; Bosnia and Herzegovina: 8; Brazil: 11; Bulgaria: 10; Canada: 30; Chile: 89; China, People's Republic: 5; Croatia: 20; Cyprus: 2; Czechia: 1; Denmark: 7; Ecuador: 1; Estonia: 2; Finland: 1; France: 1575; Georgia: 28; Germany: 977; Greece: 102; Hong Kong, China SAR: 2; Hungary: 58; India: 2; Ireland: 17; Israel: 4; Italy: 1654; Japan: 44; Kazakhstan: 1; Kosovo: 5; Latvia: 2; Lebanon: 9; Lithuania: 2; Luxembourg: 15; Martinique: 1; Mexico: 2; Moldova, Republic: 42; Netherlands: 11; New Zealand: 49; North Macedonia: 13; Norway: 4; Peru: 4; Philippines: 1; Poland: 9; Portugal: 389; Romania: 28; Russia: 5; Serbia: 11; Slovakia: 2; Slovenia: 36; South Africa: 93; Spain: 661; Sweden: 3; Switzerland: 52; Tunisia: 5; Turkey: 5; Ukraine: 6; United Kingdom of Great Britain and Northern Ireland: 56; United States of America: 119; Uruguay: 19

FKM Trade visitors profile 2018
Visitors total (number of entries)60.560Proportion of trade visitors95 %
Open all information
Origin according to federal states
Total Germany (%)44
of which
Nielsen 110
  • Bremen1
  • Hamburg1
  • Lower Saxony5
  • Schleswig-Holstein2
Nielsen 233
  • North Rhine-Westphalia33
Nielsen 3a31
  • Hesse11
  • Rhineland-Palatinate20
  • Saarland0
Nielsen 3b12
  • Baden-Württemberg12
Nielsen 46
  • Bavaria6
Nielsen 5+66
  • Berlin4
  • Brandenburg0
  • Mecklenburg-West Pommerania1
  • Saxony-Anhalt1
Nielsen 73
  • Saxony0
  • Thuringia0
Economic sector
Economic sector (%)
  • Specialist Wine, sparkling wine, spirituous beverages19
  • Retail trade10
  • Wholesale/foreign trade24
  • Catering11
  • Hotel5
  • Manufacturing sector11
  • Media, press, publishing3
  • Other service4
  • Other sectors5
  • Student8
  • Other not gainfully employed0
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer36
  • Managing director, board member, head of an authority etc.14
  • Area manager, works manager, plant manager, branch manager, head of public office14
  • Department head, group head, team leader13
  • Other salaried staff, civil servant, skilled worker9
  • Lecturer, teacher2
  • Trainee2
  • Other position3
  • Student8
  • Other not gainfully employed0
Area of responsibility
Area of responsibility (%)
  • Management41
  • Research/development/design2
  • Manufacturing, production, quality control5
  • Buying/procurement14
  • Finance/accounting, controlling1
  • Information and communication technology1
  • Personnel administration, administration0
  • Sales16
  • Marketing, advertising, PR6
  • Logistics: storage, material management, transport1
  • Maintenance/repairs0
  • Other area5
  • Student8
  • Other not gainfully employed0
Origin by km
Distance to home (%)
  • up to 50 km9
  • up to 100 km6
  • more than 100 km up to 300 km24
  • over 300 km62
Origin by continents
Foreign origin total (%) *56
of which
  • EU70
  • Other european countries10
  • North America8
  • South and Central America2
  • South-, East-, Central Asia6
  • Other countries4

* = determined by visitor registration

Origin by countries
Countries with the highest visitor shares (%) *
  • Netherlands11
  • France8
  • Belgium7
  • Italy6
  • United States of America5

* = determined by visitor registration

Size of company/organization
Size of company/organization (%)
  • 1 - 431
  • 5 - 914
  • 10 - 4920
  • 50 - 19913
  • 200 - 4995
  • 500 - 9992
  • 1 000 and more7
  • Student8
  • Other not employed0
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively43
  • collectively23
  • in an advisory capacity/organization16
  • no11
  • Student8
  • Other not gainfully employed0
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event45
  • Earlier events50
  • First visit36
Length of stay
Average length of stay (days)

2.00

Survey conducted by: Wissler & Partner

Industry sectorFood, Beverage and Luxury Foodstuff (industry 24), Hotel and Catering, Shop Fittings (industry 33)
Main product groupWine, Spirits, Sales Promotion, Accessories, Software, Champagne, Sparkling Wines, Professional Literature, Services, Delicacies, Catering Trade/Gastronomy, Beverages, Trade, Delicatessen Foods, Luxury Foodstuff, Foodstuff
Opening hoursTrade visitors
Hotel serviceFon: +49 211 90191-281
Fax: +49 211 90191-282hotel@reedexpo.de
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)No

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Messe Düsseldorf GmbH

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