viscom düsseldorf

Europe's trade fair for visual communication

The current key figures are FKM-certified.

Statistics

figuresFrankfurt on the Main
11/2016
Dusseldorf
10/2017
Dusseldorf
1/2019
FKM certification
Space (m²)
space (gross)22.22015.80014.700
space (net)9.0047.4627.186
domestic6.4215.3675.393
foreign2.5832.0951.793
Special show space1.4931.6251.586
Exhibitor stand space7.5115.8375.600
hall space7.5115.8375.600
domestic4.9283.7423.807
foreign2.5832.0951.793
open air000
Exhibitor figures
Exhibitors280197179
domestic15398104
foreign1279975
other represented firms0
Visitor figures
Visitors (number of admissions)8.3496.9419.833
domestic6.7355.2246.285
foreign1.6141.7173.548
Exhibitors profile

Origin of exhibitors 2019 from 22 countries
Austria: 4; Belgium: 2; China, People's Republic: 25; Croatia: 2; Cyprus: 1; Denmark: 1; Estonia: 1; France: 3; Germany: 104; Hungary: 1; Italy: 2; Japan: 1; Korea, Republic: 1; Lithuania: 2; Netherlands: 12; Poland: 7; Romania: 1; Serbia: 2; Switzerland: 2; Taiwan: 1; Turkey: 2; United Kingdom of Great Britain and Northern Ireland: 2

FKM Trade visitors profile 2016
Visitors total (number of entries)8.349Proportion of trade visitors98 %
Open all information
Origin according to federal states
Total Germany (%)81
of which
Nielsen 18
  • Bremen1
  • Hamburg2
  • Lower Saxony4
  • Schleswig-Holstein1
Nielsen 218
  • North Rhine-Westphalia18
Nielsen 3a38
  • Hesse28
  • Rhineland-Palatinate8
  • Saarland2
Nielsen 3b14
  • Baden-Württemberg14
Nielsen 415
  • Bavaria15
Nielsen 5+64
  • Berlin2
  • Brandenburg1
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt1
Nielsen 75
  • Saxony3
  • Thuringia2
Economic sector
Economic sector (%)
  • Advertising46
  • Publishing/printing 7
  • Other service12
  • Wholesale trade7
  • Retail trade2
  • Information-/communication Industry3
  • Other industry7
  • Other sectors14
  • Student2
  • Other not gainfully employed1
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer41
  • Managing director, board member, head of an authority etc.10
  • Area manager, works manager, plant manager, branch manager, head of public office4
  • Department head, group head, team leader12
  • Other salaried staff, civil servant, skilled worker19
  • Lecturer, teacher1
  • Trainee6
  • Other position2
  • Student2
  • Other not gainfully employed1
Area of responsibility
Area of responsibility (%)
  • Management41
  • Research/development/design3
  • Manufacturing, production, quality control9
  • Buying/procurement3
  • Finance/accounting, controlling1
  • Information and communication technology2
  • Personnel administration, administration0
  • Sales14
  • Marketing, advertising, PR17
  • Logistics: storage, material management, transport0
  • Maintenance/repairs1
  • Other area6
  • Student2
  • Other not gainfully employed1
Origin by km
Distance to home (%)
  • up to 50 km18
  • up to 100 km11
  • more than 100 km up to 300 km35
  • over 300 km37
Origin by continents
Foreign origin total (%)19
of which
  • EU81
  • Other european countries11
  • Other countries8
Origin by countries
Countries with the highest visitor shares (%)
  • Austria13
Size of company/organization
Size of company/organization (%)
  • 1 - 438
  • 5 - 913
  • 10 - 4916
  • 50 - 19914
  • 200 - 4994
  • 500 - 9993
  • 1 000 and more9
  • Student2
  • Other not employed1
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively40
  • collectively27
  • in an advisory capacity/organization23
  • no8
  • Student2
  • Other not gainfully employed1
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event28
  • Earlier events46
  • First visit41
Length of stay
Average length of stay (days)

1.30

Survey conducted by: Wissler & Partner

Industry sectorAdvertising, Marketing, Franchising (industry 94), Paper and Printing Industry, Media Production (industry 67), Hotel and Catering, Shop Fittings (industry 33)
Main product groupPrinting and Graphical Arts, Printing Machines, Screen Printing, Finishing Processes, Textile Printing, Foils, Paper Finishing, Design for Paper and Packaging, Shop Fittings, Trade Fair Construction, Shop Construction, Lighting Technology, Guidance Systems, Mortising machines, Outdoor-Advertising, Data Display Units, Design for Consumer Products, digital marketing, Digital technique, Display, Displays (LED and LCD), Event-Marketing, Graphic-Design, Communications Media, Communication Systems, Merchandise Presentation, Advertising Media, Computer Hardware, Software
Opening hourstrade visitors:
daily 09:00-18:00 h
Admission chargeday ticket EUR 39.00, season ticket EUR 54.00
Hotel serviceFon: +49 211 90191-281
Fax: +49 211 90191-282hotel@reedexpo.de
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 217.00/m²
Direct sale (retail sale to visitors permitted?)No

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