EQUITANA

Equestrian Sports World Fair

Venue

MessegeländeEssenGermany

Dates

13.03.-21.03.2021Interval: every two yearsfounded in: 1972

Organiser

Reed Exhibitions Deutschland GmbH Völklinger Straße 440219 DusseldorfGermanyFon: +49 211 90191-0Fax: +49 211 90191-123info@reedexpo.dehttp://www.reedexpo.de
Project teamFon: +49 211 90191-201Fax: +49 211 90191-143info@equitana.comhttp://www.equitana.com

Supporter/sponsor

Deutsche Reiterliche Vereinigung (FN)

The current key figures are FKM-certified.

Statistics

figures3/20153/20173/2019
FKM certification
Space (m²)
space (gross)95.70089.00081.600
space (net)46.92943.82542.551
domestic37.90635.86134.530
foreign9.0237.9648.021
Special show space13.19613.02012.511
Exhibitor stand space33.73330.80530.040
hall space33.73330.80530.040
domestic24.71022.84122.019
foreign9.0237.9648.021
open air000
Exhibitor figures
Exhibitors850739729
domestic602541530
foreign248198199
Visitor figures
Visitors (number of admissions)169.147162.989131.515
domestic153.924*145.060*118.363
foreign15.223*17.929*13.152
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2019 from 25 countries
Argentina: 1; Australia: 1; Austria: 17; Belgium: 11; Brazil: 1; Czechia: 6; Denmark: 4; France: 23; Germany: 530; Hungary: 3; Iceland: 5; Ireland: 2; Italy: 21; Liechtenstein: 1; Netherlands: 38; Oman: 1; Panama: 1; Poland: 11; Portugal: 1; South Africa: 1; Spain: 13; Sweden: 1; Switzerland: 8; United Kingdom of Great Britain and Northern Ireland: 21; United States of America: 7

FKM Private visitors profile 2017
Visitors total (number of entries)162.989Proportion of private visitors81 %
Open all information
Origin according to federal states
Total Germany (%)92
of which
Nielsen 18
  • Bremen0
  • Hamburg0
  • Lower Saxony7
  • Schleswig-Holstein1
Nielsen 268
  • North Rhine-Westphalia68
Nielsen 3a15
  • Hesse7
  • Rhineland-Palatinate7
  • Saarland1
Nielsen 3b3
  • Baden-Württemberg3
Nielsen 45
  • Bavaria5
Nielsen 5+60
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 70
  • Saxony0
  • Thuringia0
Origin by continents
Foreign origin total (%)8
of which
  • EU85
  • Other european countries12
  • Other countries3
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer9
  • Managing director, board member, head of an authority etc.2
  • Area manager, works manager, plant manager, branch manager, head of public office2
  • Department head, group head, team leader7
  • Other salaried staff, civil servant, skilled worker25
  • Lecturer, teacher2
  • Trainee8
  • Other position6
  • Student30
  • Housewife/man5
  • Old-age pensioner3
  • Other not gainfully employed2
Size of household
Size of household (%)
    Origin by km
    distance to home (%)
    • up to 50 km29
    • up to 100 km20
    • more than 100 km up to 300 km36
    • over 300 km15
    Origin by countries
    Countries with the highest visitor shares (%)
    • Netherlands38
    • Belgium22
    • Luxembourg11
    • Switzerland10
    • Austria5
    Age
    Age (%)
    • up to 20 years32
    • over 20 up to 30 years27
    • over 30 up to 40 years13
    • over 40 up to 50 years17
    • over 50 up to 60 years9
    • over 60 up to 70 years3
    • over 70 years1
    Sex
    Sex (%)
    • male8
    • female92
    Frequency of trade fair visits
    Frequency of trade fair visits (%)
    • Previous event55
    • Earlier events53
    • First visit23

    Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

    Industry sectorSporting Goods (industry 74)
    Main product groupHorses, Riding Equipment, Stables, Feeding Stuff, Art, Horse Cars, Tourism, Breeding Associations, Stable Equipment, Training Equipment, Accessories, Technical Items for Events, Leisure, Services, Consulting, Energy Engineering, Environmental Engineering, Gifts
    Opening hourstrade and private visitors
    Hotel serviceFon: +49 201 8872-333
    Fax: +49 201 8872-044touristikzentrale@essen.dehttp://www.visitessen.de
    Exhibitor data baseon-line available / access via home page of the trade fair
    Direct sale (retail sale to visitors permitted?)Yes

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