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Ambiente

Leading International Consumer Goods Fair

Venue

MessegeländeFrankfurt on the MainGermany

Dates

07/02/-11/02/2025Interval: annuallyfounded in: 1949

Organiser

Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 160327 Frankfurt on the MainGermanyFon: +49 69 7575-0Fax: +49 69 7575-6433info@messefrankfurt.comhttp://www.messefrankfurt.com
Project teamFon: +49 69 7575-6460Fax: +49 69 7575-6761ambiente-giving@messefrankfurt.comambiente-dining@messefrankfurt.comambiente-living@messefrankfurt.comhttp://www.ambiente.messefrankfurt.com

The current key figures are FKM-certified.

Statistics

figures2/20202)2/20231/2024
FKM certification
Space (m²)
space (gross)310.600253.800264.700
space (net)179.169141.796152.805
Special show space1.3371.9561.796
Exhibitor stand space177.832139.840151.009
hall space177.832139.840151.009
domestic44.00323.15625.277
foreign133.829116.684125.732
open air000
Exhibitor figures
Exhibitors4.5823.6814.004
domestic679440461
foreign3.9033.2413.543
Visitor figures
Visitors (number of admissions)101.114109.49196.550
domestic38.28736.84328.595
foreign62.82772.64867.955
1) .
2) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2024 from 83 countries
Andorra: 1; Argentina: 1; Australia: 11; Austria: 23; Bangladesh: 57; Barbados: 1; Belgium: 54; Brazil: 44; Brunei Darussalam: 1; Bulgaria: 8; Cambodia: 1; Canada: 13; China, People's Republic: 428; Colombia: 3; Croatia: 5; Cyprus: 1; Czechia: 20; Denmark: 54; Egypt: 17; El Salvador: 1; Finland: 10; France: 126; Gambia: 1; Germany: 461; Ghana: 14; Greece: 16; Hong Kong, China SAR: 192; Hungary: 5; India: 540; Indonesia: 75; Ireland: 4; Israel: 13; Italy: 343; Japan: 76; Jordan: 2; Kenya: 3; Korea, Republic: 67; Kosovo: 1; Latvia: 4; Lebanon: 2; Lithuania: 22; Luxembourg: 2; Malaysia: 4; Mauritius: 1; Mexico: 2; Morocco: 4; Myanmar: 4; Nepal: 15; Netherlands: 107; New Zealand: 1; Nigeria: 1; North Macedonia: 1; Norway: 3; Pakistan: 9; Palestinian territories: 1; Peru: 7; Philippines: 40; Poland: 71; Portugal: 98; Romania: 8; Saudi Arabia: 3; Serbia: 10; Singapore: 5; Slovakia: 5; Slovenia: 7; South Africa: 3; Spain: 106; Sri Lanka: 4; St. Lucia: 1; Sweden: 46; Switzerland: 30; Taiwan: 112; Tanzania, United Republic: 1; Thailand: 43; Tunisia: 16; Türkiye: 299; Ukraine: 17; United Arab Emirates: 5; United Kingdom of Great Britain and Northern Ireland: 94; United States of America: 47; Uruguay: 1; Vietnam: 48; Virgin Islands (British): 1
FKM Trade visitors profile 2024
Visitors total (number of entries)96.550Proportion of trade visitors93 %
Open all information
Origin according to federal states
Total Germany (%)27
of which
Nielsen 18
  • Bremen1
  • Hamburg4
  • Lower Saxony2
  • Schleswig-Holstein1
Nielsen 215
  • North Rhine-Westphalia15
Nielsen 3a41
  • Hesse29
  • Rhineland-Palatinate8
  • Saarland4
Nielsen 3b15
  • Baden-Württemberg15
Nielsen 414
  • Bavaria14
Nielsen 5+64
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 72
  • Saxony0
  • Thuringia0
Economic sector
Economic sector (%)
  • Retail trade34
  • Wholesale/foreign trade25
  • Service16
  • Industry10
  • Skilled trades1
  • Other economic sectors9
  • Pupil, student3
  • other non-professionals2
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer34
  • Managing director, board member, head of an authority etc.19
  • Area manager, works manager, plant manager, branch manager, head of public office11
  • Department head, group head, team leader13
  • Other salaried staff, civil servant, skilled worker14
  • Lecturer, teacher0
  • Trainee2
  • Other position2
  • Student3
  • Other not gainfully employed2
Area of responsibility
Area of responsibility (%)
  • Management29
  • Research and development, design/construction5
  • Manufacturing, production, quality control4
  • Buying/procurement18
  • Sales18
  • Marketing, advertising, PR7
  • Other area5
  • Student3
  • Other not gainfully employed2
  • Creation, design9
Origin by km
Distance to home (%)
  • up to 50 km10
  • more than 50 km up to 100 km3
  • more than 100 km up to 300 km11
  • over 300 km76
Origin by continents
Foreign origin total (%) *73
of which
  • EU42
  • Other european countries15
  • Africa3
  • North America6
  • South and Central America5
  • Middle East5
  • South-, East-, Central Asia23
  • Australia/Oceania1

* = determined by visitor registration

Origin by countries
Countries with the highest visitor shares (%) *
  • China, People's Republic10
  • Italy8
  • United Kingdom of Great Britain and Northern Ireland5
  • United States of America5
  • France4

* = determined by visitor registration

Size of company/organization
Size of company/organization (%)
  • 1 - 423
  • 5 - 914
  • 10 - 4920
  • 50 - 19915
  • 200 - 4998
  • 500 - 9994
  • 1 000 and more10
  • Student3
  • Other not employed2
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively40
  • collectively25
  • in an advisory capacity/organization17
  • no13
  • Student3
  • Other not gainfully employed2
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event41
  • Earlier events45
  • First visit35
Length of stay
Average length of stay (days)

2.6

Survey conducted by: Wissler & Partner

Industry sectorHousehold Goods and Appliances, Ceramics, Glassware (industry 38), Office Equipment and Supplies (industry 15), Trade Fairs for Consumer Goods (industry 03)
Main product groupCutlery, Office Supplies, Electric Household Appliances, Garden Articles, Catering Supplies, Well-laid Table, Gifts, Glass Products, Grills, Household, Home Textiles, Hotel Furnishings, Small Furniture, Cookers, Consumer Goods, Industrial Crafts, Plastic Products, Cooking Utensils, Lighting Fittings, Fashion Accessories, Fashion Jewellery, Furniture design, Personal Supplies, China Tableware, Jewellery, Cutting Instruments, School Supplies, Souvenirs, Table Decoration, Lifestyle Accessories
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)No