oohh!

The LeisureWorlds of Hamburg Messe

Venue

MessegeländeHamburgGermany

Dates

09/02/-13/02/2022February 2023Interval: annuallyfounded in: 1978

Organiser

Landesmesse Stuttgart GmbH Messepiazza 170629 StuttgartGermanyFon: +49 711 18560-0Fax: +49 711 18560-2440info@messe-stuttgart.dehttp://www.messe-stuttgart.de
Project teamFon: +49 711 18560-2730Fax: +49 711 18560-2701urlaubsmessen@messe-stuttgart.dehttps://www.messe-stuttgart.de/oohh/
Hamburg Messe und Congress GmbH Messeplatz 120357 HamburgGermanyFon: +49 40 3569-0Fax: +49 40 3569-2203info@hamburg-messe.dehttp://www.hamburg-messe.de
Project team

The current key figures are FKM-certified.

Statistics

figures2/20182/20192/20201)
FKM certification
Space (m²)
space (gross)77.00077.10077.400
space (net)39.53838.69944.293
Special show space4.5803.1594.083
Exhibitor stand space34.95835.54040.210
hall space34.92135.41739.976
domestic31.78233.24337.333
foreign3.1392.1742.643
open air37123234
domestic37123234
foreign000
Exhibitor figures
Exhibitors817745784
domestic617574625
foreign200171159
other represented firms0
Visitor figures
Visitors (number of admissions)71.19478.59675.293
domestic70.411*77.181*74.465*
foreign783*1.415*828*
* = determined by a representative survey
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2020 from 36 countries
Armenia: 1; Austria: 22; China, People's Republic: 1; Croatia: 8; Cuba: 1; Cyprus: 2; Denmark: 16; Dominican Republic: 1; Georgia: 1; Germany: 625; Greece: 8; Indonesia: 1; Iran, Islamic Republic: 1; Italy: 17; Latvia: 1; Liechtenstein: 1; Lithuania: 2; Madagascar: 3; Mongolia: 1; Morocco: 1; Namibia: 2; Netherlands: 10; Norway: 2; Philippines: 1; Poland: 5; Portugal: 7; Russia: 2; Spain: 6; Sweden: 1; Switzerland: 8; Thailand: 1; Trinidad and Tobago: 1; Turkey: 14; United Kingdom of Great Britain and Northern Ireland: 6; United States of America: 3; Uzbekistan: 1

FKM Private visitors profile 2020
Visitors total (number of entries)75.293Proportion of private visitors94 %
Open all information
Origin according to federal states
Total Germany (%)99
of which
Nielsen 196
  • Bremen1
  • Hamburg38
  • Lower Saxony19
  • Schleswig-Holstein38
Nielsen 21
  • North Rhine-Westphalia1
Nielsen 3a0
  • Hesse0
  • Rhineland-Palatinate0
  • Saarland0
Nielsen 3b0
  • Baden-Württemberg0
Nielsen 40
  • Bavaria0
Nielsen 5+63
  • Berlin1
  • Brandenburg0
  • Mecklenburg-West Pommerania2
  • Saxony-Anhalt0
Nielsen 70
  • Saxony0
  • Thuringia0
Origin by continents
Foreign origin total (%)1
    Professional position
    Professional position (%)
    • Entrepreneur, co-owner, freelancer6
    • Managing director, board member, head of an authority etc.1
    • Area manager, works manager, plant manager, branch manager, head of public office2
    • Department head, group head, team leader9
    • Other salaried staff, civil servant, skilled worker43
    • Lecturer, teacher2
    • Trainee1
    • Other position6
    • Student4
    • Housewife/man1
    • Old-age pensioner24
    • Other not gainfully employed1
    Size of household
    Size of household (%)
    • 1 person15
    • 2 persons60
    • 3 persons12
    • 4 persons10
    • 5 persons and more3
    Buying and ordering capacity
    Buying and ordering capacity (%)
    • yes31
    • no29
    • maybe40
    Origin by km
    distance to home (%)
    • up to 50 km65
    • more than 50 km up to 100 km20
    • more than 100 km up to 300 km12
    • over 300 km3
    Age
    Age (%)
    • up to 20 years2
    • over 20 up to 30 years11
    • over 30 up to 40 years11
    • over 40 up to 50 years19
    • over 50 up to 60 years30
    • over 60 up to 70 years21
    • over 70 years6
    Sex
    Sex (%)
    • male46
    • female54
    • nonbinary0
    Follow-up business
    Follow-up business (%)
    • yes29
    • no17
    • maybe55
    Frequency of trade fair visits
    Frequency of trade fair visits (%)
    • Previous event41
    • Earlier events57
    • First visit34

    Survey conducted by: Gelszus Messe- Marktforschung GmbH

    Industry sectorVehicles (Cars, Commercial Vehicles, Motorcycles, Caravans, Parts and Accessories) (industry 28), Leisure, Hobby, DIY (industry 31), Tourism (industry 82)
    AccessTrade visitors and general public
    Exhibitor data baseon-line available / access via home page of the trade fair
    Direct sale (retail sale to visitors permitted?)Yes

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