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PASSION PFERD


The current key figures are FKM-certified.

Statistics

figures12/201912/20221)12/2023
FKM certification
Space (m²)
space (gross)105.30074.80080.000
space (net)40.23923.72630.663
Special show space10.8278.59910.426
Exhibitor stand space29.41215.12720.237
hall space27.44314.22818.437
domestic24.18212.00315.577
foreign3.2612.2252.860
open air1.9698991.800
domestic1.9698991.800
foreign000
Exhibitor figures
Exhibitors902514619
domestic788440532
foreign1147487
Visitor figures
Visitors (number of admissions)94.21770.75564.391
domestic70.330*63.876
foreign425*515
* = determined by a representative survey
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2023 from 20 countries
Austria: 11; Belgium: 6; China, People's Republic: 2; Czechia: 2; Denmark: 4; France: 2; Germany: 532; Hungary: 4; Ireland: 2; Italy: 10; Liechtenstein: 1; Lithuania: 1; Mongolia: 1; Netherlands: 21; Poland: 9; Portugal: 1; Spain: 1; Sweden: 3; Switzerland: 3; United Kingdom of Great Britain and Northern Ireland: 3
FKM Private visitors profile 2023
Visitors total (number of entries)64.391Proportion of private visitors93 %
Open all information
Origin according to federal states
Total Germany (%)99
of which
Nielsen 179
  • Bremen1
  • Hamburg1
  • Lower Saxony73
  • Schleswig-Holstein4
Nielsen 28
  • North Rhine-Westphalia8
Nielsen 3a3
  • Hesse3
  • Rhineland-Palatinate0
  • Saarland0
Nielsen 3b0
  • Baden-Württemberg0
Nielsen 41
  • Bavaria1
Nielsen 5+68
  • Berlin0
  • Brandenburg2
  • Mecklenburg-West Pommerania1
  • Saxony-Anhalt5
Nielsen 72
  • Saxony1
  • Thuringia1
Origin by continents
Foreign origin total (%)1
    Professional position
    Professional position (%)
    • Entrepreneur, co-owner, freelancer14
    • Managing director, board member, head of an authority etc.2
    • Area manager, works manager, plant manager, branch manager, head of public office3
    • Department head, group head, team leader7
    • Other salaried staff, civil servant, skilled worker39
    • Lecturer, teacher3
    • Trainee4
    • Other position4
    • Student12
    • Housewife/man2
    • Old-age pensioner5
    • Other not gainfully employed6
    Size of household
    Size of household (%)
    • 1 person13
    • 2 persons38
    • 3 persons18
    • 4 persons20
    • 5 persons and more11
    Buying and ordering capacity
    Buying and ordering capacity (%)
    • yes85
    • no4
    • maybe11
    Origin by km
    distance to home (%)
    • up to 50 km28
    • more than 50 km up to 100 km27
    • more than 100 km up to 300 km40
    • over 300 km5
    Age
    Age (%)
    • up to 20 years10
    • over 20 up to 30 years30
    • over 30 up to 40 years19
    • over 40 up to 50 years15
    • over 50 up to 60 years15
    • over 60 up to 70 years7
    • over 70 years4
    Sex
    Sex (%)
    • male34
    • female66
    • nonbinary0
    Follow-up business
    Follow-up business (%)
    • yes33
    • no22
    • maybe45
    Frequency of trade fair visits
    Frequency of trade fair visits (%)
    • Previous event39
    • Earlier events66
    • First visit21

    Survey conducted by: Gelszus Messe- Marktforschung GmbH

    Industry sectorSports & Fitness (industry 74), Agriculture, forestry, fisheries, livestock, veterinary medicine (industry 49)
    Main product groupHorses, Equestrian Sports, Riding Equipment, Feeding Stuff, Health, Stable Equipment, Tournament Supplies, Sporting Goods, Off-Road Vehicles, Utility Vehicles, Transport Vehicles, Horse-breeding, Tourism, Services, Apparel (Garment), Trailers, Leisure Wear, dogs, Animal Supplies, Agricultural Implements, Gifts, Industrial Crafts, Delicatessen Foods
    AccessTrade visitors and general public
    Exhibitor data baseon-line available / access via home page of the trade fair
    Direct sale (retail sale to visitors permitted?)Yes