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LEARNTEC

International Trade Fair and Convention

The current key figures are FKM-certified.

Statistics

figures1/20181/20191/20201)
FKM certification
Space (m²)
space (gross)16.50020.00030.000
space (net)7.3108.82711.185
Special show space2.5573.0723.607
Exhibitor stand space4.7535.7557.578
hall space4.7535.7557.578
domestic4.1074.9706.463
foreign6467851.115
open air000
Exhibitor figures
Exhibitors283328394
domestic232272312
foreign515682
other represented firms00
Visitor figures
Visitors (number of admissions)10.10511.78914.943
domestic9.50911.070*13.599*
foreign596719*1.344*
* = determined by a representative survey

1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2020 from 18 countries
Austria: 25; Belgium: 1; Czechia: 1; Denmark: 3; France: 12; Germany: 312; Hungary: 1; Italy: 1; Korea, Republic: 1; Netherlands: 8; Poland: 1; Portugal: 5; Russia: 1; Spain: 2; Sweden: 2; Switzerland: 9; United Kingdom of Great Britain and Northern Ireland: 4; United States of America: 5
FKM Trade visitors profile 2019
Visitors total (number of entries)11.789Proportion of trade visitors94 %
Open all information
Origin according to federal states
Total Germany (%)94
of which
Nielsen 17
  • Bremen1
  • Hamburg2
  • Lower Saxony3
  • Schleswig-Holstein1
Nielsen 210
  • North Rhine-Westphalia10
Nielsen 3a20
  • Hesse9
  • Rhineland-Palatinate8
  • Saarland3
Nielsen 3b41
  • Baden-Württemberg41
Nielsen 415
  • Bavaria15
Nielsen 5+65
  • Berlin3
  • Brandenburg1
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt1
Nielsen 73
  • Saxony2
  • Thuringia1
Economic sector
Economic sector (%)
  • Educational facility20
  • Research/teaching8
  • Authority/public services4
  • Industry14
  • Trade/sales4
  • Bank, insurance company4
  • Transport, tourism, hotel sector3
  • Medicine3
  • Association2
  • Publishing house2
  • Consulting5
  • IT, software9
  • Training5
  • Multimedia3
  • Service6
  • Other sectors4
  • Student5
  • Other not gainfully employed2
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer7
  • Managing director, board member, head of an authority etc.2
  • Area manager, works manager, plant manager, branch manager, head of public office3
  • Department head, group head, team leader16
  • Other salaried staff, civil servant, skilled worker37
  • Lecturer, teacher10
  • Trainee2
  • Other position7
  • HR manager3
  • scientific employee7
  • Student5
  • Skilled worker/apprentice2
Area of responsibility
Area of responsibility (%)
  • Management5
  • Research/development/design4
  • Manufacturing, production, quality control4
  • Buying/procurement0
  • Finance/accounting, controlling1
  • Information and communication technology4
  • Personnel administration, administration12
  • Sales3
  • Marketing, advertising, PR4
  • Logistics: material management, storage, transport2
  • Maintenance/repairs1
  • Other area4
  • EDP4
  • Training/further training26
  • University, teaching8
  • School6
  • Consulting5
  • 2
  • Student5
  • Other not gainfully employed2
Origin by km
Distance to home (%)
  • up to 50 km18
  • up to 100 km16
  • more than 100 km up to 300 km33
  • over 300 km34
Origin by continents
Foreign origin total (%)6
of which
  • EU60
  • Other european countries30
  • Other countries11
Origin by countries
Countries with the highest visitor shares (%)
  • Austria32
  • Switzerland30
Size of company/organization
Size of company/organization (%)
  • 1 - 45
  • 5 - 95
  • 10 - 4914
  • 50 - 19914
  • 200 - 49910
  • 500 - 9999
  • 1 000 and more38
  • Student5
  • Other not employed2
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively12
  • collectively39
  • in an advisory capacity/organization32
  • no11
  • Student5
  • Other not gainfully employed2
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event21
  • Earlier events28
  • First visit61
Length of stay
Average length of stay (days)

1.40

Survey conducted by: Gelszus Messe- Marktforschung GmbH

Industry sectorTeaching and Learning Aids, Further and Continuing Education, Business Start-up, Human Resources Development (industry 52), Information and Communication Technology, Software (industry 42)
Main product groupEducational Aids, Software, Multimedia, Telecommunication, Services, Training, Supplementary Education, Seminar Promotors, Presentation Technology, digitization
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)No

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