Spielwarenmesse®

The current key figures are FKM-certified.

Statistics

figures2/20171/20181/2019
FKM certification
Space (m²)
space (gross)170.000170.000170.000
space (net)110.113108.793109.345
domestic47.81347.05846.171
foreign62.30061.73563.174
Special show space000
Exhibitor stand space110.113108.793109.345
hall space110.113108.793109.345
domestic47.81347.05846.171
foreign62.30061.73563.174
open air000
Exhibitor figures
Exhibitors2.8712.8492.886
domestic747692683
foreign2.1242.1572.203
other represented firms0
Visitor figures
Visitors (number of admissions)72.88570.34866.876
domestic28.85327.05925.653
foreign44.03243.28941.223
Exhibitors profile

Origin of exhibitors 2019 from 67 countries
Argentina: 1; Australia: 20; Austria: 27; Belgium: 43; Brazil: 1; Bulgaria: 7; Canada: 26; Chile: 1; China, People's Republic: 330; Colombia: 2; Croatia: 2; Cyprus: 4; Czechia: 46; Denmark: 38; Egypt: 1; Estonia: 5; Finland: 7; France: 147; Georgia: 7; Germany: 683; Greece: 20; Hong Kong, China SAR: 160; Hungary: 8; Iceland: 1; India: 43; Indonesia: 2; Ireland: 6; Israel: 40; Italy: 144; Japan: 28; Korea, Republic: 53; Latvia: 12; Lithuania: 7; Luxembourg: 3; Macao, China SAR: 3; Malaysia: 2; Mexico: 4; Monaco: 1; Netherlands: 137; New Zealand: 1; North Macedonia: 1; Norway: 2; Pakistan: 2; Palestinian territories: 1; Philippines: 1; Poland: 72; Portugal: 6; Romania: 6; Russia: 32; Serbia: 5; Singapore: 2; Slovakia: 2; Slovenia: 7; South Africa: 2; Spain: 123; Sri Lanka: 2; Sweden: 28; Switzerland: 26; Taiwan: 71; Thailand: 22; Tunisia: 1; Turkey: 38; Ukraine: 20; United Arab Emirates: 1; United Kingdom of Great Britain and Northern Ireland: 186; United States of America: 152; Vietnam: 2

FKM Trade visitors profile 2018
Visitors total (number of entries)70.348Proportion of trade visitors84 %
Open all information
Origin according to federal states
Total Germany (%)51
of which
Nielsen 16
  • Bremen0
  • Hamburg2
  • Lower Saxony3
  • Schleswig-Holstein1
Nielsen 27
  • North Rhine-Westphalia7
Nielsen 3a7
  • Hesse4
  • Rhineland-Palatinate3
  • Saarland0
Nielsen 3b13
  • Baden-Württemberg13
Nielsen 455
  • Bavaria55
Nielsen 5+66
  • Berlin3
  • Brandenburg1
  • Mecklenburg-West Pommerania1
  • Saxony-Anhalt1
Nielsen 76
  • Saxony4
  • Thuringia2
Economic sector
Economic sector (%)
  • Wholesale/foreign trade19
  • Retail trade/specialist retail trade38
  • Department stores, mail order4
  • Manufacturers13
  • Services, professions, institutions12
  • Media (press, radio, television)3
  • Social and public institution6
  • Chain store company1
  • Self-service chain, supermarket, discounter1
  • Licensor, licensing agency3
  • Other sectors9
  • Student3
  • Other not gainfully employed2
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer43
  • Managing director, board member, head of an authority etc.11
  • Area manager, works manager, plant manager, branch manager, head of public office7
  • Department head, group head, team leader13
  • Other salaried staff, civil servant, skilled worker16
  • Lecturer, teacher2
  • Trainee2
  • Other position4
  • Student3
  • Other not gainfully employed2
Area of responsibility
Area of responsibility (%)
  • Management29
  • Research/development/design6
  • Manufacturing, production, quality control5
  • Buying/procurement10
  • Finance/accounting, controlling1
  • Information and communication technology2
  • Personnel administration, administration1
  • Sales24
  • Marketing, advertising, PR8
  • Logistics: storage, material management, transport1
  • Maintenance/repairs1
  • Other area8
  • Student3
  • Other not gainfully employed2
Origin by km
Distance to home (%)
  • up to 50 km15
  • up to 100 km5
  • more than 100 km up to 300 km21
  • over 300 km59
Origin by continents
Foreign origin total (%)49
of which
  • EU67
  • Other european countries13
  • Africa2
  • North America4
  • South and Central America4
  • Middle East4
  • South-, East-, Central Asia6
  • Australia1
Origin by countries
Countries with the highest visitor shares (%)
  • Italy8
  • Netherlands7
  • France7
  • United Kingdom of Great Britain and Northern Ireland6
  • Czechia6
Size of company/organization
Size of company/organization (%)
  • 1 - 440
  • 5 - 912
  • 10 - 4916
  • 50 - 19910
  • 200 - 4995
  • 500 - 9994
  • 1 000 and more9
  • Student3
  • Other not employed2
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively50
  • collectively23
  • in an advisory capacity/organization15
  • no9
  • Student3
  • Other not gainfully employed2
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event39
  • Earlier events46
  • First visit40
Length of stay
Average length of stay (days)

1.90

Survey conducted by: Gelszus Messe- Marktforschung GmbH

Industry sectorToys, Games, Computer Games (industry 73), Leisure, Hobby, DIY (industry 31)
Main product groupBaby Articles, Books, Party Items, Leisure Articles, Firework, Licensed Articles, Pattern Making, Model Railways, Model Toys, School Supplies, Toys, Electronic Toys, Wooden Toys, Books for the younger Readers, Childrens Books, Teaching Toys, Licences, Plastic Toys, Plush Animals, Puzzle Games, Games
Opening hourstrade visitors:
daily 09:00-18:00 h
Admission chargeday ticket EUR 30.00, season ticket EUR 55.00
Hotel serviceFon: +49 911 2336-0
Fax: +49 911 2336-166tourismus@nuernberg.dehttps://www.hotel.nuernberg.de
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 179.00/m²
Direct sale (retail sale to visitors permitted?)No

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