didacta

The Education Trade Fair

Venue

Neue Messe StuttgartStuttgartGermany

Dates

24.03.-28.03.2020February 2021 (Hanover)February 2022 (Cologne)Interval: annually at different venuesfounded in: 1951

Organiser

Landesmesse Stuttgart GmbH Messepiazza 170629 StuttgartGermanyFon: +49 711 18560-0Fax: +49 711 18560-2440info@messe-stuttgart.dehttp://www.messe-stuttgart.de
Project teamFon: +49 711 18560-2674Fax: +49 711 18560-1674dagmar.weise@messe-stuttgart.dehttp://www.messe-stuttgart.de/didacta

Supporter/sponsor

Didacta Verband e.V., DarmstadtVerband Bildungsmedien e.V., Frankfurt/M.

The current key figures are FKM-certified.

Statistics

figuresStuttgart
2/2017
Hanover
2/2018
Cologne
2/2019
FKM certification

preliminary
Space (m²)
space (gross)75.00066.50068.200
space (net)35.40731.90235.643
domestic32.89030.43333.986
foreign2.5171.4691.657
Special show space4.3271.4272.924
Exhibitor stand space31.08030.47532.719
hall space31.08030.24732.719
domestic28.58728.77831.062
foreign2.4931.4691.657
open air02280
domestic02280
foreign000
Exhibitor figures
Exhibitors860811912
domestic710678763
foreign150133149
other represented firms34
domestic33
foreign1
Visitor figures
Visitors (number of admissions)84.39673.32097.899
domestic82.708*72.807*95.727
foreign1.688*513*2.172
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2019 from 53 countries
Argentina: 4; Austria: 14; Belgium: 3; Bolivia: 2; Brazil: 4; Canada: 2; China, People's Republic: 6; Colombia: 4; Czechia: 1; Denmark: 3; Ecuador: 3; Egypt: 6; El Salvador: 1; Ethiopia: 1; Finland: 1; France: 6; Germany: 763; Ghana: 1; Greece: 1; Guatemala: 1; Hong Kong, China SAR: 1; Hungary: 4; Indonesia: 1; Iran, Islamic Republic: 1; Ireland: 1; Italy: 4; Japan: 1; Kenya: 1; Malaysia: 1; Mexico: 3; Namibia: 1; Netherlands: 15; Norway: 1; Peru: 1; Philippines: 1; Poland: 2; Qatar: 1; Romania: 1; Russia: 2; Singapore: 1; Slovakia: 1; Slovenia: 1; South Africa: 3; Spain: 5; Sweden: 2; Switzerland: 6; Taiwan: 1; Thailand: 1; Turkey: 5; Ukraine: 1; United Arab Emirates: 4; United Kingdom of Great Britain and Northern Ireland: 8; United States of America: 3

FKM Trade visitors profile 2019
Visitors total (number of entries)97.899Proportion of trade visitors98 %
Open all information
Origin according to federal states
Total Germany (%)97
of which
Nielsen 17
  • Bremen1
  • Hamburg1
  • Lower Saxony4
  • Schleswig-Holstein1
Nielsen 267
  • North Rhine-Westphalia67
Nielsen 3a16
  • Hesse6
  • Rhineland-Palatinate9
  • Saarland1
Nielsen 3b3
  • Baden-Württemberg3
Nielsen 44
  • Bavaria4
Nielsen 5+64
  • Berlin2
  • Brandenburg1
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt1
Nielsen 72
  • Saxony1
  • Thuringia1
Economic sector
Economic sector (%)
  • General education system38
  • Public authority/administration7
  • Vocational training schools12
  • Services, training, consulting4
  • Adult education8
  • Trade1
  • Higher education system1
  • Industry3
  • University, research3
  • Association, organisation, institution3
  • Printed products, specialist literature 2
  • Administration2
  • Preschool, kindergarten15
  • Further education4
  • Other sectors5
  • Student14
  • Other not gainfully employed1
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer5
  • Managing director, board member, head of an authority etc.3
  • Area manager, works manager, plant manager, branch manager, head of public office2
  • Department head, group head, team leader8
  • Other salaried staff, civil servant, skilled worker16
  • Lecturer, teacher39
  • Trainee8
  • Other position4
  • Student14
  • Other not gainfully employed1
Area of responsibility
Area of responsibility (%)
  • Management4
  • Research/development/design1
  • Manufacturing, production, quality control0
  • Buying/procurement1
  • Finance/accounting, controlling0
  • Information and communication technology2
  • Personnel administration, administration4
  • Sales1
  • Marketing, advertising, PR1
  • Logistics: storage, material management, transport0
  • Maintenance/repairs1
  • Other area71
  • Student14
  • Other not gainfully employed1
Origin by km
Distance to home (%)
  • up to 50 km36
  • up to 100 km23
  • more than 100 km up to 300 km26
  • over 300 km15
Origin by continents
Foreign origin total (%)3
of which
  • EU80
  • Other countries20
Origin by countries
Countries with the highest visitor shares (%)
  • Belgium40
Size of company/organization
Size of company/organization (%)
  • 1 - 45
  • 5 - 96
  • 10 - 4933
  • 50 - 19930
  • 200 - 4994
  • 500 - 9993
  • 1 000 and more6
  • Student14
  • Other not employed1
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively12
  • collectively36
  • in an advisory capacity/organization23
  • no14
  • Student14
  • Other not gainfully employed1
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event12
  • Earlier events50
  • First visit46
Length of stay
Average length of stay (days)

1.20

Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

Industry sectorTeaching and Learning Aids, Further and Continuing Education, Business Start-up, Human Resources Development (industry 52), Information and Communication Technology, Software (industry 42)
Main product groupAudio-Visual Technology, Training Institutes Equipment, Services, Information Technology, Furnishings, Kindergarten, Laboratory Equipment, Teaching Aids, Educational Aids, Multimedia, Musical Accessories, Presentation Technology, School Supplies, Software, Toys, Sporting Goods, Supplementary Education, Amateur Handicraft Articles, Books, Professional Literature, Childrens Books, Teaching Books, Teaching Systems, Educational Programs, Educational Toys, New Media, School Equipment, Stationery
Opening hourstrade and private visitors:
daily 09:00-18:00 h
Admission chargeday ticket EUR 17.00, season ticket EUR 36.00
Hotel serviceFon: +49 711 2228-100
Fax: +49 711 2228-270hotels@stuttgart-tourist.dehttp://www.stuttgart-tourist.de
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 165.00/m²
Direct sale (retail sale to visitors permitted?)Yes

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