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IX. Web analysis by etracker

1. Scope of processing of personal data
We use the services of etracker GmbH, Hamburg, Germany (https://www.etracker.com/), on auma.de to analyse usage data. Cookies are therefore used that allow a statistical analysis of the use of this website by its visitors. Cookies are small text files that are stored on the user’s device by the web browser. etracker cookies do not contain any information that would allow a user to be identified. The data generated with etracker are processed and stored on our behalf by etracker exclusively in Germany and are therefore subject to the strictest German and European data protection laws and standards. etracker has in this regard been independently audited, certified and awarded the ePrivacyseal data protection seal of quality.    
2. Legal basis for processing personal data
The legal basis for processing the user’s personal data is Article 6 Para. 1(f) of the GDPR. Our legitimate interest consists in optimising our online service and our online presence. This data is not used for any other purpose, combined with other data or forwarded to third parties by etracker.
3.Purpose of data processing
The purpose of the data processing is a statistical analysis of the use of our website.
4. Duration of storage
Because the privacy of our visitors is particularly important to us, their IP address is immediately anonymized by etracker after it is collected, and login or device identifications are converted into a unique key that is not assigned to a person.    
5. Option to object and of removal
You may object at any time to the data processing described above if it involves personal data. Your objection will not lead to any disadvantageous consequences for you. 






More information on data protection with etracker can be found here.

Further information on data protection at AUMA can be found here.






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Information on data protection at AUMA can be found here.