Many became aware of the tremendous significance of personal encounters only during the pandemic. Human beings need straight exchange. It became obvious, too, that good ideas need marketplaces – virtual ones or real ones. Usually, building trust begins with personal encounters. And trade fairs even may help solving problems worldwide; sustainability, energy supply and nutrition are just a few examples. Trade fairs are the best possible way to find new business partners in person and to stabilise partnerships. Another important point is that competition may be monitored closely.
Trade fairs have not lost any of their significance due to the online turbo of recent years - quite the opposite. Many exhibitors are now pursuing even more objectives at trade fairs than they did in previous years. Today, digital extensions provide for wider coverage.
You can achieve maximum success at trade fairs by optimally preparing yourself and selecting the right trade fairs to attend, i.e. those that best meet your company's goals. The strong competition in many sectors is particularly evident at the German trade fairs, because it attracts the attention of the world market to a greater extent than many other locations.
Read here what you need to consider and how you should plan your trade fair participation.
