Why are German trade fairs the ideal platform? After all, Germany is ranked no. 1 among international trade fair locations due to its position at the heart of Europe, its modern infrastructure (which includes four of the eight biggest trade fair venues), and above all because 2/3 of the world's leading trade fairs for a lot of industry sectors are held here, making Germany the world's most important meeting place. You can use this competitive edge: Here you can reach 10 million visitors, including more than 30 % from overseas. They come here to find out more about products and to buy them. This is your advantage, because trade fairs reduce divergence loss by facilitating direct contact with customers.
Read here what you need to consider and how you should plan your trade fair appearance:
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