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Step 5: Exhibits and stands

You know your aims. Are your exhibits suited to them? Do they prove that you are innovative? Do you want to display selected products or your entire product range? And above all: can you deliver the items you exhibit? You should answer these questions before starting to plan your stand. Your stand is the stage for your leading actors, the exhibits.  

This stage determines whether the trade fair visitors feel drawn to your exhibits and whether the your company’s message is conveyed. 

There are also leading stand design experts in Germany, the leading trade fair location. These experts know what designs best suit your space requirements, what lighting your exhibits need and whether you should use text boards or digital electronic media. Be sure to use their expertise!

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