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Step 10: Follow-up and performance review


This trade fair may be over, but the next one is around the corner: what follow-up work is carried out when and by whom (sales, field sales service, marketing) must be defined and prepared before the trade fair. The reliability, speed, manner and style of handling the trade fair leads give visitors an impression of the reliability of future cooperation.

The performance review serves as a basis for decision-making for the adaptation and optimisation of future trade fair participation. The results will be taken into account in future stand concepts, the selection and number of staff used, the invitations and the use of the trade fair budget. So now we have come full circle. Only by defining your aims is it possible to define your success.

Help is available from the AUMA Trade Fair Benefit Check. With the Trade Fair Benefit Check it is also relatively easy to calculate and evaluate your participation in future or past trade fairs.

You don’t know how successful your fair was… then why not carry out a Trade Fair Benefit Check!
Are you already planning your next trade fair participation?

Step 10 is complete!

Was your participation in the trade fair an all-round success? Now your company can benefit from the experience, the contacts you made, and from business!



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