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Step 4: Planning and organisation

Once you have selected a trade fair, you can start planning and organising your trade fair participation. From trade fair registration to budget to customs clearance, there is a lot to consider. 

Marketing budgets are investments in the future of your company and are planned for the long, medium and short term according to the company and marketing objectives. Trade fair participation is also part of this.

An objective cost-benefit analysis is required! Speaking of analysis, clear figures are also required for organisational purposes. In order to maintain an overview of the preparation, stand operation and follow-up work, you should create a precise schedule listing all important tasks, from punctual registration and insurance matters to transport logistics and booking tickets and accommodation. 

Results of a study carried out by the ifo Institute on the overall economic relevance of exhibitions in Germany

All of these cost figures primarily reflect the situation of the companies that have participated in the relevant surveys. For comparison and planning purposes, they are of course only indicative data, which in individual cases can also deviate significantly from the individual costs incurred by a company.


 
You don’t know how successful your fair was… then why not carry out a Trade Fair Benefit Check!
 

 

 



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