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Step 3: Selection and decision criteria

Trade fairs are marketplaces. The supply and demand on show at the trade fair reflects the market economy of the country or region. The more diverse the markets, the more diverse the trade fairs offered.

The most important selection criteria are:

  • Can your company achieve its specific investment objectives in line with the type of trade fair and the orientation of the trade fair?
  • Does your offer correspond to the themes and nomenclature of the trade fair, in which the permitted products and categories are defined?
  • Does the visitor structure of the trade fair correspond to the target group of your company in terms of quality and quantity?
  • What is the importance and acceptance of the trade fair within the industry and are all market participants represented?

A further criterion is a simultaneous trade congress, which offers the opportunity to hold its own specialist  and, on the other hand, also encourages other relevant target groups to attend the trade fair. Sometimes the supporting programme also determines whether or not visitors attend a trade fair. Therefore, researching that supporting programme should be high on the exhibitor's list of preparation for a trade fair.

 

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Approximately 5,000 trade fairs in Germany and worldwide, including: dates and statistics.






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