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Step 3: Selection and decision criteria

The decision has been made: you want to exhibit. Now you have to decide where. This seems to be no simple task with around 150 international trade fairs every year. However, it is simple provided you make your selection systematically: should your trade fair address a global audience, the European or German markets, or instead visitors from a local region? What trade fair is most likely to attract your predefined target group? And where can you achieve your aims most efficiently? If more than one trade fair meets your criteria, you have numerous options: you can either participate in all these trade fairs, continue the selection process or assess the character of the events by attending them as a visitor.


Find your exhibition in our trade fair database!

Approximately 5,000 trade fairs in Germany and worldwide, including: dates and statistics.

Find your exhibition

Find your desired trade fair in our database:

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