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Step 8: Stand operation

A solid framework will ensure that your presentation is a success: this is your stand organisation, and is realised by your stand manager. 

Rely on seasoned staff and their wealth of experience in order to be ready for every situation. 

Take catering, for example. Here you should ask: what do we offer? Can we rely on reusable dishes or do the conditions not allow for them? Visitor records are just as essential, and these should be structured in advance to make follow-up work easier. Maybe you also want your stand personnel to conduct market research? Meticulous planning makes many things possible, and meticulous cleaning, security and clearing up at the end of the trade fair makes a lot of things easier.

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