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Step 9: Stand operations

You can compare trade fairs with high-performance sports: both the company and the employees are giving it their all. 

But they also need motivators – often called the stand management.

Special attention is paid to a well-prepared stand team and stand order. A well-organised stand and a well-managed stand team ensure that everything runs smoothly on all days of the fair. 

In order to do effective follow-up work and draw clear conclusions on the success of the trade fair or return on investment, it is essential that visitor contact be recorded. 

Note: An example of how to record contacts and further tips on stand operation are available in chapter 9 of our brochure Successful Participation in Trade Fairs.

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