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Step 8: The stand personnel

If trade fairs are irreplaceable in terms of face-to-face communication and personal contact with target groups, suppliers and employees, then special attention must be paid to stand crew preparations. 

Because the more motivated and qualified your stand personnel are, the greater the chances of good results and making new contacts.

The targeted selection and intensive training of team members are just as important as presenting the company, products and services effectively.

Note: Detailed tips on personnel planning, from trade fair outfits to active interviewing, are available in chapter 8 of our brochure Successful Participation in Trade Fairs.

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