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Step 7: Stand personnel

Your fair stand attracts attention, arouses curiosity and draws in visitors, but that’s not all. 

You also have to live up to your visitors’ high expectations – with friendly, competent staff who are motivated, well-groomed and responsible and who know your product range inside out.

After all, it is they talk to visitors, make contacts and do business. This is the qualitative aspect. And the quantitative? The number of personnel you need depends on your stand and products. However, this rule of thumb invariably applies: at least one company representative and one responsible stand manager should be present at any given time.

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