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Step 1: Trade fairs in the marketing mix


Even more so than was the case in years gone by, the needs of the market and the consumers are now the focus of your marketing. The decision to participate in the trade fair must therefore be made in the context of your company's marketing strategy, in particular the information and contact needs of the customers. Customers expect these needs to be met all-year-round and across all channels – and not only at certain trade fairs.

Trade fairs are a medium of their own kind with their own possibilities.

No other tool is able to present your company and your products so comprehensively through direct personal contact. Trade fairs can also provide the necessary starting points for a sales-oriented corporate policy. This is where events on the market, the nature and extent of the changes, and the direction and pace of future developments are made clear.

In short: Trade fair participation is worthwhile if you want to present innovations to a wide range of customers.

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