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German Trade Fair Quality Abroad (GTQ)

If you and your company are seeking to enter new markets in other countries, you need strong local partners. German trade fairs abroad open doors for you and facilitate key contacts to international trade partners.

AUMA and FAMA members organise more than 300 trade fairs a year in major growth regions outside Germany, especially in Asia, North America, South America and Eastern Europe – and this number is growing. Taking interval-based fluctuations into account, the number of visitors at German trade fairs abroad is rising at a nearly continuous rate.

Successful dual strategy

German trade fair organisers offer their event and sector-related expertise not only in their home country but also around the world. Their event strategies are based on those of established international trade fairs in Germany. This enables you as an exhibitor to enter markets far from home, with the assurance of German quality standards under the label “German Trade Fair Quality Abroad". In addition, they develop new trade fair topics that are tailored precisely to specific regions.

Dual strategy of German trade fair organisers

Superior services for exhibitors

At German trade fairs abroad, you and your company can concentrate on what you do best – taking care of your customers and your business. Organisers from Germany will handle everything else, which benefits you as an exhibitor in numerous ways. You can rely on their long years of experience in putting on international trade fairs in specific sectors. You can also benefit from their contacts to business associations both in Germany and the target countries, as well as to potential customers in these locations.

German organisers usually also have subsidiaries in regions where they work, which are superbly networked within those countries. They can open doors to customers in areas that have not yet come into contact with companies from abroad.

German Trade Fair Quality Abroad – the GTQ label


AUMA trade fair database with all GTQ fairs

AUMA’s database lists the AUMA-certified German trade fairs abroad under the label German Trade Fair Quality Abroad (GTQ). You will find all relevant information for planning your trade fair appearances in this database, including surface areas and numbers of exhibitors and visitors.

Find your trade fair here.

German Trade Fair Quality Abroad 

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