ITB Berlin

The World's Leading Travel Trade Show®

The current key figures are FKM-certified.

Statistics

figures3/20193/20233/2024
FKM certification
Space (m²)
space (gross)154.100143.000143.000
space (net)88.99672.01177.024
Special show space4300
Exhibitor stand space88.95372.01177.024
hall space88.78372.01177.024
domestic25.92113.84717.666
foreign62.86258.16459.358
open air17000
domestic17000
foreign000
Exhibitor figures
Exhibitors7.9255.5375.642
domestic1.553617577
foreign6.3724.9205.065
other represented firms2.6460
domestic1600
foreign2.4860
Visitor figures
Visitors (number of admissions)123.46957.38656.794
domestic86.922*23.22525.423
foreign36.547*34.16131.371
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2024 from 164 countries
Albania: 36; Algeria: 1; Andorra: 2; Antigua and Barbuda: 2; Argentina: 26; Armenia: 13; Aruba: 2; Australia: 45; Austria: 89; Azerbaijan: 16; Bahamas: 7; Bahrain: 18; Bangladesh: 14; Barbados: 11; Belgium: 17; Belize: 7; Bhutan: 10; Bolivia: 3; Bonaire, St Eustatius and Saba: 1; Bosnia and Herzegovina: 20; Botswana: 28; Brazil: 55; Bulgaria: 49; Cabo Verde: 8; Cambodia: 21; Canada: 14; Cayman Islands: 4; Chile: 28; China, People's Republic: 35; Colombia: 24; Congo: 5; Congo, Democratic Republic: 2; Cook Islands: 3; Costa Rica: 37; Croatia: 53; Cuba: 3; Curaçao: 15; Cyprus: 80; Czechia: 23; Denmark: 19; Dominica: 5; Dominican Republic: 26; Ecuador: 39; Egypt: 118; El Salvador: 3; Estonia: 17; Eswatini: 4; Ethiopia: 32; Fiji: 8; Finland: 40; France: 26; French Polynesia: 15; Gabon: 2; Gambia: 1; Georgia: 40; Germany: 577; Greece: 132; Greenland: 3; Guadeloupe: 3; Guatemala: 14; Guyana: 2; Haiti: 1; Honduras: 1; Hong Kong, China SAR: 28; Hungary: 20; Iceland: 43; India: 154; Indonesia: 100; Iran, Islamic Republic: 10; Iraq: 10; Ireland: 25; Isle of Man: 1; Israel: 41; Italy: 270; Jamaica: 8; Japan: 34; Jersey: 1; Jordan: 40; Kazakhstan: 21; Kenya: 52; Korea, Republic: 23; Kosovo: 6; Kyrgyzstan: 18; Lao People's Democratic Republic: 5; Latvia: 12; Lebanon: 1; Liechtenstein: 1; Lithuania: 13; Luxembourg: 11; Madagascar: 15; Malawi: 12; Malaysia: 71; Maldives: 96; Malta: 27; Martinique: 1; Mauritania: 1; Mauritius: 41; Mexico: 30; Moldova, Republic: 16; Monaco: 1; Mongolia: 15; Montenegro: 18; Morocco: 34; Mozambique: 5; Namibia: 35; Nepal: 54; Netherlands: 88; New Zealand: 12; Nicaragua: 6; North Macedonia: 12; Norway: 27; Oman: 67; Pakistan: 12; Palestinian territories: 1; Panama: 5; Papua New Guinea: 3; Paraguay: 7; Peru: 33; Philippines: 29; Poland: 49; Portugal: 97; Qatar: 31; Romania: 40; Rwanda: 15; Réunion: 18; Samoa: 2; San Marino: 3; Sao Tome and Principe: 1; Saudi Arabia: 66; Senegal: 1; Serbia: 18; Seychelles: 14; Sierra Leone: 5; Singapore: 35; Slovakia: 11; Slovenia: 29; South Africa: 96; Spain: 253; Sri Lanka: 76; St Martin (French part): 1; Sweden: 17; Switzerland: 46; Syrian Arab Republic: 2; Taiwan: 9; Tajikistan: 13; Tanzania, United Republic: 114; Thailand: 175; Tonga: 1; Trinidad and Tobago: 9; Tunisia: 18; Turkmenistan: 5; Türkiye: 126; Uganda: 34; Ukraine: 2; United Arab Emirates: 143; United Kingdom of Great Britain and Northern Ireland: 116; United States of America: 101; Uruguay: 1; Uzbekistan: 47; Vanuatu: 1; Venezuela: 3; Vietnam: 77; Zambia: 22; Zimbabwe: 22
FKM Trade visitors profile 2024
Visitors total (number of entries)56.794Proportion of trade visitors97 %
Open all information
Origin according to federal states
Total Germany (%)44
of which
Nielsen 116
  • Bremen1
  • Hamburg4
  • Lower Saxony8
  • Schleswig-Holstein3
Nielsen 214
  • North Rhine-Westphalia14
Nielsen 3a9
  • Hesse6
  • Rhineland-Palatinate3
  • Saarland1
Nielsen 3b5
  • Baden-Württemberg5
Nielsen 415
  • Bavaria15
Nielsen 5+632
  • Berlin25
  • Brandenburg4
  • Mecklenburg-West Pommerania1
  • Saxony-Anhalt2
Nielsen 79
  • Saxony8
  • Thuringia1
Economic sector
Economic sector (%)
  • Tourism Organizations / Associations12
  • Tour operator28
  • Travel agency17
  • Accommodation9
  • Business Travel / MICE4
  • Transport companies / Carriers4
  • Travel technology6
  • Information and consulting4
  • Publishers, media8
  • Adventure Travel4
  • Education and Training / Science and Research1
  • Gay and Lesbian Travel (LGBTQ )1
  • Cultural Tourism4
  • Luxury4
  • Medical and Health Tourism1
  • Responsible Tourism5
  • Wellness1
  • Youth Travel2
  • TTA - Technology, Tours and Activities2
  • Other economic sectors7
  • Student17
  • other non-professionals2
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer24
  • Managing director, board member, head of an authority etc.13
  • Area manager, works manager, plant manager, branch manager, head of public office13
  • Department head, group head, team leader12
  • Other salaried staff, civil servant, skilled worker10
  • Lecturer, teacher1
  • Trainee4
  • Other position4
  • Student17
  • Other not gainfully employed2
Area of responsibility
Area of responsibility (%)
  • Management22
  • Research and development, design/construction3
  • Manufacturing, production, quality control2
  • Buying/procurement5
  • Finance/accounting, controlling1
  • Information and communication technology6
  • Personnel administration, administration1
  • Sales18
  • Marketing, advertising, PR13
  • Logistics: material management, storage, transport0
  • Maintenance/repairs0
  • Other area9
  • Student17
  • Other not gainfully employed2
Origin by km
Distance to home (%)
  • up to 50 km12
  • more than 50 km up to 100 km2
  • more than 100 km up to 300 km9
  • over 300 km77
Origin by continents
Foreign origin total (%)56
of which
  • EU54
  • Other european countries16
  • Africa10
  • North America3
  • South and Central America5
  • Middle East5
  • South-, East-, Central Asia7
  • Australia/Oceania1
Origin by countries
Countries with the highest visitor shares (%)
  • Austria8
  • Spain6
  • Italy6
  • Poland5
  • United Kingdom of Great Britain and Northern Ireland5
Size of company/organization
Size of company/organization (%)
  • 1 - 418
  • 5 - 912
  • 10 - 4922
  • 50 - 19913
  • 200 - 4996
  • 500 - 9993
  • 1 000 and more8
  • Student17
  • Other not employed2
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively32
  • collectively24
  • in an advisory capacity/organization13
  • no13
  • Student17
  • Other not gainfully employed2
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event37
  • Earlier events29
  • First visit51
Length of stay
Average length of stay (days)

2.1

Survey conducted by: Gelszus Messe- Marktforschung GmbH

Industry sectorTourism (industry 82)
Main product groupTourism, Travel, Tourist Information Office, Travel Organizer, International Touristic Top Associations, Equipment for Travel Agencies, Information Technology, Municipal Engineering, Services, Congress Centers
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)Yes



We only use technically necessary cookies on our website.
Information on data protection at AUMA can be found here.