DMEXCO

Meeting place for key players in digital business, marketing and innovation

The current key figures are FKM-certified.

Statistics

figures9/20169/20179/2018
FKM certification
Space (m²)
space (gross)80.20092.70092.400
space (net)33.41935.37429.190
domestic23.78924.38519.771
foreign9.63010.9899.419
Special show space762600600
domestic762600600
foreign000
Exhibitor stand space32.65734.77428.590
hall space32.63234.74928.565
domestic23.00223.76019.146
foreign9.63010.9899.419
open air252525
domestic252525
foreign000
Exhibitor figures
Exhibitors9891.062938
domestic633669605
foreign356393333
other represented firms00
Visitor figures
Visitors (number of admissions)51.34841.50440.125
domestic37.97028.43028.123
foreign13.37813.07412.002
Exhibitors profile

Origin of exhibitors 2018 from 40 countries
Australia: 1; Austria: 16; Belgium: 3; Belize: 1; Bulgaria: 1; Canada: 4; China, People's Republic: 3; Cyprus: 6; Czechia: 1; Denmark: 4; Estonia: 4; Finland: 4; France: 32; Germany: 605; Hong Kong, China SAR: 3; India: 5; Ireland: 9; Israel: 27; Italy: 4; Korea, Republic: 2; Kosovo: 1; Luxembourg: 2; Malta: 1; Netherlands: 17; Norway: 3; Poland: 6; Portugal: 2; Russia: 4; Singapore: 4; Slovakia: 1; Spain: 5; Sweden: 2; Switzerland: 24; Taiwan: 1; Turkey: 1; Ukraine: 4; United Arab Emirates: 1; United Kingdom of Great Britain and Northern Ireland: 53; United States of America: 69; Virgin Islands (British): 2

FKM Trade visitors profile 2017
Visitors total (number of entries)41.504Proportion of trade visitors99 %
Open all information
Origin according to federal states
Total Germany (%)70
of which
Nielsen 112
  • Bremen0
  • Hamburg7
  • Lower Saxony4
  • Schleswig-Holstein1
Nielsen 243
  • North Rhine-Westphalia43
Nielsen 3a12
  • Hesse8
  • Rhineland-Palatinate3
  • Saarland1
Nielsen 3b11
  • Baden-Württemberg11
Nielsen 411
  • Bavaria11
Nielsen 5+610
  • Berlin10
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 71
  • Saxony1
  • Thuringia0
Economic sector
Economic sector (%)
  • Industry9
  • Trade14
  • Skilled trades1
  • Service34
  • Media27
  • Authority/public services2
  • University, research1
  • Association, organisation1
  • Other sectors9
  • Student3
  • Other not gainfully employed1
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer18
  • Managing director, board member, head of an authority etc.9
  • Area manager, works manager, plant manager, branch manager, head of public office7
  • Department head, group head, team leader28
  • Other salaried staff, civil servant, skilled worker31
  • Lecturer, teacher1
  • Trainee1
  • Other position2
  • Student3
  • Other not gainfully employed1
Area of responsibility
Area of responsibility (%)
  • Management16
  • Research/development/design3
  • Manufacturing, production, quality control1
  • Buying/procurement2
  • Finance/accounting, controlling3
  • Information and communication technology8
  • Personnel administration, administration1
  • Sales11
  • Marketing, advertising, PR51
  • Logistics: storage, material management, transport0
  • Maintenance/repairs0
  • Other area2
  • Student3
  • Other not gainfully employed1
Origin by km
Distance to home (%)
  • up to 50 km23
  • up to 100 km6
  • more than 100 km up to 300 km18
  • over 300 km54
Origin by continents
Foreign origin total (%)30
of which
  • EU62
  • Other european countries12
  • North America10
  • Middle East7
  • South-, East-, Central Asia4
  • Other countries4
Origin by countries
Countries with the highest visitor shares (%)
  • United Kingdom of Great Britain and Northern Ireland13
  • Netherlands12
  • United States of America9
  • Austria8
  • Israel7
Size of company/organization
Size of company/organization (%)
  • 1 - 48
  • 5 - 98
  • 10 - 4923
  • 50 - 19920
  • 200 - 49911
  • 500 - 9996
  • 1 000 and more20
  • Student3
  • Other not employed1
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively27
  • collectively40
  • in an advisory capacity/organization23
  • no7
  • Student3
  • Other not gainfully employed1
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event34
  • Earlier events36
  • First visit53
Length of stay
Average length of stay (days)

1.70

Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

Industry sectorInformation and Communication Technology, Software (industry 42), Advertising, Marketing, Franchising (industry 94)
Main product groupOnline Services, Marketing, Audio-Visual Technology, Multimedia, E-Commerce, Services
Opening hourstrade visitors:
daily 09:00-18:30 h
last day 09:00-17:30 h
Hotel serviceFon: +49 221 821-3072
Fax: +49 221 821-3739hotel-services@koelnmesse.dehttp://reiseservice.koelnmesse.de
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 289.00/m²
Direct sale (retail sale to visitors permitted?)No

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